APA (7th ed.) Citation

Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2017). Principles of marketing engineering and analytics (3rd edition.). DecisionPro, Inc.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering and Analytics. 3rd edition. State College, PA: DecisionPro, Inc, 2017.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Principles of Marketing Engineering and Analytics. 3rd edition. DecisionPro, Inc, 2017.