Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Andover
South-Western Cengage Learning
[2009]
|
| Schlagworte: | |
| Beschreibung: | 726 Seiten Illustrationen, Diagramme |
| ISBN: | 9781408018811 |
Internformat
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| 245 | 1 | 0 | |a Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe |c Prof. Dr. Zich |
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| 300 | |a 726 Seiten |b Illustrationen, Diagramme | ||
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| 700 | 1 | |a Blackwell, Roger D. |d 1940- |e Sonstige |0 (DE-588)142572543 |4 oth | |
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| 787 | 0 | 8 | |i Ergänzung zu |a Blackwell, Roger D. |b Tenth edition |t Consumer behavior |z 978-0-324-37832-0 |
| 787 | 0 | 8 | |i Ergänzung zu |a Blythe, Jim |b Second edition |t Principles and practice of marketing |z 978-1-4080-1147-8 |
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Datensatz im Suchindex
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| author | Zich, Christian |
| author_GND | (DE-588)1020259418 (DE-588)142572543 (DE-588)1018330186 |
| author_facet | Zich, Christian |
| author_role | aut |
| author_sort | Zich, Christian |
| author_variant | c z cz |
| building | Verbundindex |
| bvnumber | BV045451895 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1085410013 (DE-599)BVBBV045451895 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045451895 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:28Z |
| institution | BVB |
| isbn | 9781408018811 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030837259 |
| oclc_num | 1085410013 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 726 Seiten Illustrationen, Diagramme |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Zich, Christian Verfasser (DE-588)1020259418 aut Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe Prof. Dr. Zich Andover South-Western Cengage Learning [2009] 726 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Blackwell, Roger D. 1940- Sonstige (DE-588)142572543 oth Blythe, Jim Sonstige (DE-588)1018330186 oth Ergänzung zu Blackwell, Roger D. Tenth edition Consumer behavior 978-0-324-37832-0 Ergänzung zu Blythe, Jim Second edition Principles and practice of marketing 978-1-4080-1147-8 |
| spellingShingle | Zich, Christian Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe |
| title_auth | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe |
| title_exact_search | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe |
| title_full | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe Prof. Dr. Zich |
| title_fullStr | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe Prof. Dr. Zich |
| title_full_unstemmed | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe Prof. Dr. Zich |
| title_short | Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe |
| title_sort | mandatory textbook for marketing courses prof dr zich university of applied sciences deggendorf consumer behaviour blackwell miniard engel principles practice of marketing blythe |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
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