APA (7th ed.) Citation

Zich, C. (2009). Mandatory textbook for marketing courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer behaviour / Blackwell, Miniard, Engel, Principles & practice of marketing / Blythe. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Zich, Christian. Mandatory Textbook for Marketing Courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer Behaviour / Blackwell, Miniard, Engel, Principles & Practice of Marketing / Blythe. Andover: South-Western Cengage Learning, 2009.

MLA (9th ed.) Citation

Zich, Christian. Mandatory Textbook for Marketing Courses (Prof. Dr. Zich), University of Applied Sciences Deggendorf: Consumer Behaviour / Blackwell, Miniard, Engel, Principles & Practice of Marketing / Blythe. South-Western Cengage Learning, 2009.