Inbound selling: how to change the way you sell to match how people buy
"Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented acce...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2018]
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| Schlagworte: | |
| Zusammenfassung: | "Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer"... "Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company's offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxxvi, 250 pages illustrations 23 cm |
| ISBN: | 9781119473411 |
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| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer"... | ||
| 520 | |a "Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company's offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Signorelli, Brian, author |t Inbound selling |d Hoboken : Wiley, 2018 |z 9781119473442 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030820158 | ||
Datensatz im Suchindex
| _version_ | 1804179324177219584 |
|---|---|
| any_adam_object | |
| author | Signorelli, Brian |
| author_facet | Signorelli, Brian |
| author_role | aut |
| author_sort | Signorelli, Brian |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV045434521 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.25 |
| callnumber-search | HF5438.25 |
| callnumber-sort | HF 45438.25 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)1019864199 (DE-599)BVBBV045434521 |
| dewey-full | 658.85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.85 |
| dewey-search | 658.85 |
| dewey-sort | 3658.85 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045434521 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:03Z |
| institution | BVB |
| isbn | 9781119473411 |
| language | English |
| lccn | 017056770 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030820158 |
| oclc_num | 1019864199 |
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| owner_facet | DE-1102 |
| physical | xxxvi, 250 pages illustrations 23 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Wiley |
| record_format | marc |
| spelling | Signorelli, Brian aut Inbound selling how to change the way you sell to match how people buy Brian Signorelli Hoboken, New Jersey Wiley [2018] xxxvi, 250 pages illustrations 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer"... "Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company's offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question"... BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh Selling Telemarketing Customer relations BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / Telemarketing Erscheint auch als Online-Ausgabe Signorelli, Brian, author Inbound selling Hoboken : Wiley, 2018 9781119473442 |
| spellingShingle | Signorelli, Brian Inbound selling how to change the way you sell to match how people buy BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh Selling Telemarketing Customer relations BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / Telemarketing |
| title | Inbound selling how to change the way you sell to match how people buy |
| title_auth | Inbound selling how to change the way you sell to match how people buy |
| title_exact_search | Inbound selling how to change the way you sell to match how people buy |
| title_full | Inbound selling how to change the way you sell to match how people buy Brian Signorelli |
| title_fullStr | Inbound selling how to change the way you sell to match how people buy Brian Signorelli |
| title_full_unstemmed | Inbound selling how to change the way you sell to match how people buy Brian Signorelli |
| title_short | Inbound selling |
| title_sort | inbound selling how to change the way you sell to match how people buy |
| title_sub | how to change the way you sell to match how people buy |
| topic | BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh Selling Telemarketing Customer relations BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / Telemarketing |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh Selling Telemarketing Customer relations BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / Telemarketing |
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