Inbound PR: the PR agency's manual to transforming your business with inbound
"The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2018]
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| Subjects: | |
| Summary: | "The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities Once you can do this for your agency, then you'll be able to develop the Inbound PR services and the internal capabilities to deliver them. That's how you'll grow your PR business in the 21st century"... "This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities"... |
| Item Description: | Includes bibliographical references (pages 155-156) and index |
| Physical Description: | xix, 164 pages illustrations 23 cm |
| ISBN: | 9781119462217 |
Staff View
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| id | DE-604.BV045434517 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:03Z |
| institution | BVB |
| isbn | 9781119462217 |
| language | English |
| lccn | 017039797 |
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| owner | DE-1102 |
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| physical | xix, 164 pages illustrations 23 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Wiley |
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| spelling | Stareva, Iliyana aut Inbound PR the PR agency's manual to transforming your business with inbound Iliyana Stareva Hoboken, New Jersey Wiley [2018] xix, 164 pages illustrations 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 155-156) and index "The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities Once you can do this for your agency, then you'll be able to develop the Inbound PR services and the internal capabilities to deliver them. That's how you'll grow your PR business in the 21st century"... "This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities"... BUSINESS & ECONOMICS / Public Relations / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh Marketing Selling Customer relations Public relations BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling Erscheint auch als Online-Ausgabe Stareva, Iliyana, author Inbound PR Hoboken : Wiley, 2018 9781119462279 |
| spellingShingle | Stareva, Iliyana Inbound PR the PR agency's manual to transforming your business with inbound BUSINESS & ECONOMICS / Public Relations / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh Marketing Selling Customer relations Public relations BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling |
| title | Inbound PR the PR agency's manual to transforming your business with inbound |
| title_auth | Inbound PR the PR agency's manual to transforming your business with inbound |
| title_exact_search | Inbound PR the PR agency's manual to transforming your business with inbound |
| title_full | Inbound PR the PR agency's manual to transforming your business with inbound Iliyana Stareva |
| title_fullStr | Inbound PR the PR agency's manual to transforming your business with inbound Iliyana Stareva |
| title_full_unstemmed | Inbound PR the PR agency's manual to transforming your business with inbound Iliyana Stareva |
| title_short | Inbound PR |
| title_sort | inbound pr the pr agency s manual to transforming your business with inbound |
| title_sub | the PR agency's manual to transforming your business with inbound |
| topic | BUSINESS & ECONOMICS / Public Relations / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh Marketing Selling Customer relations Public relations BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling |
| topic_facet | BUSINESS & ECONOMICS / Public Relations / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Sales & Selling / bisacsh Marketing Selling Customer relations Public relations BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling |
| work_keys_str_mv | AT starevailiyana inboundprthepragencysmanualtotransformingyourbusinesswithinbound |