Strategic brand management: lessons for winning brands in globalized markets
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
[2018]
|
| Edition: | First Edition |
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | xxvi, 242 pages 24 cm |
| ISBN: | 9780190646004 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:01Z |
| institution | BVB |
| isbn | 9780190646004 |
| language | English |
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| physical | xxvi, 242 pages 24 cm |
| publishDate | 2018 |
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| publisher | Oxford University Press |
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| spelling | John, Deborah Roedder (DE-588)170242897 aut Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign First Edition New York Oxford University Press [2018] xxvi, 242 pages 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Torelli, Carlos J. (DE-588)1047496178 aut Erscheint auch als Online-Ausgabe 978-0-19-064601-1 |
| spellingShingle | John, Deborah Roedder Torelli, Carlos J. Strategic brand management lessons for winning brands in globalized markets Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Strategic brand management lessons for winning brands in globalized markets |
| title_auth | Strategic brand management lessons for winning brands in globalized markets |
| title_exact_search | Strategic brand management lessons for winning brands in globalized markets |
| title_full | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_fullStr | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_full_unstemmed | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_short | Strategic brand management |
| title_sort | strategic brand management lessons for winning brands in globalized markets |
| title_sub | lessons for winning brands in globalized markets |
| topic | Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Strategic planning Markenpolitik |
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