John, D. R., & Torelli, C. J. (2018). Strategic brand management: Lessons for winning brands in globalized markets (First Edition.). Oxford University Press.
Chicago-Zitierstil (17. Ausg.)John, Deborah Roedder, und Carlos J. Torelli. Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. First Edition. New York: Oxford University Press, 2018.
MLA-Zitierstil (9. Ausg.)John, Deborah Roedder, und Carlos J. Torelli. Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. First Edition. Oxford University Press, 2018.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.