APA (7th ed.) Citation

Newman, M., & McDonald, M. (2018). 100 practical ways to improve customer experience: Achieve end-to-end customer engagement in a multi-channel world. Kogan Page.

Chicago Style (17th ed.) Citation

Newman, Martin, and Malcolm McDonald. 100 Practical Ways to Improve Customer Experience: Achieve End-to-end Customer Engagement in a Multi-channel World. London: Kogan Page, 2018.

MLA (9th ed.) Citation

Newman, Martin, and Malcolm McDonald. 100 Practical Ways to Improve Customer Experience: Achieve End-to-end Customer Engagement in a Multi-channel World. Kogan Page, 2018.