Branding in a Competitive Marketplace:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi
SAGE Publications
2013
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (263 pages) |
| ISBN: | 9788132117506 8132117506 |
Staff View
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| 505 | 8 | |a Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment | |
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| author | Baisya, Rajat K. |
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| contents | Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment |
| ctrlnum | (ZDB-4-EBU)ocn952248680 (OCoLC)952248680 (DE-599)BVBBV045359777 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9788132117506 8132117506 |
| language | English |
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| spelling | Baisya, Rajat K. Verfasser aut Branding in a Competitive Marketplace New Delhi SAGE Publications 2013 1 online resource (263 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Baisya, Rajat K. Branding in a Competitive Marketplace New Delhi : SAGE Publications, 2013 9788132116318 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baisya, Rajat K. Branding in a Competitive Marketplace Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4066724-8 |
| title | Branding in a Competitive Marketplace |
| title_auth | Branding in a Competitive Marketplace |
| title_exact_search | Branding in a Competitive Marketplace |
| title_full | Branding in a Competitive Marketplace |
| title_fullStr | Branding in a Competitive Marketplace |
| title_full_unstemmed | Branding in a Competitive Marketplace |
| title_short | Branding in a Competitive Marketplace |
| title_sort | branding in a competitive marketplace |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Strategic planning fast Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Strategic planning Branding (Marketing) Brand name products Strategic planning Markenpolitik Wörterbuch |
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