The long tail theory:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Namur (Belgium)
Lemaitre Publishing
2015
|
| Series: | Gestion & marketing
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 9782806267153 2806267153 |
Staff View
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| 505 | 8 | |a Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization; Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy; Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more." | |
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| contents | Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization; Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy; Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more." |
| ctrlnum | (ZDB-4-EBU)ocn948810787 (OCoLC)948810787 (DE-599)BVBBV045359644 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045359644 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:57Z |
| institution | BVB |
| isbn | 9782806267153 2806267153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030746236 |
| oclc_num | 948810787 |
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| physical | 1 online resource illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Lemaitre Publishing |
| record_format | marc |
| series2 | Gestion & marketing |
| spelling | Saeger, Ariane de Verfasser aut The long tail theory by Ariane de Saeger ; in collaboration with Anne-Christine Cadiat ; translation by Carly Probert Namur (Belgium) Lemaitre Publishing 2015 1 online resource illustrations txt rdacontent c rdamedia cr rdacarrier Gestion & marketing Vendor-supplied metadata Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization; Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy; Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more." BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Economics fast Economics |
| spellingShingle | Saeger, Ariane de The long tail theory Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization; Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy; Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more." BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Economics fast Economics |
| title | The long tail theory |
| title_auth | The long tail theory |
| title_exact_search | The long tail theory |
| title_full | The long tail theory by Ariane de Saeger ; in collaboration with Anne-Christine Cadiat ; translation by Carly Probert |
| title_fullStr | The long tail theory by Ariane de Saeger ; in collaboration with Anne-Christine Cadiat ; translation by Carly Probert |
| title_full_unstemmed | The long tail theory by Ariane de Saeger ; in collaboration with Anne-Christine Cadiat ; translation by Carly Probert |
| title_short | The long tail theory |
| title_sort | the long tail theory |
| topic | BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Economics fast Economics |
| topic_facet | BUSINESS & ECONOMICS / Economics / General BUSINESS & ECONOMICS / Reference Economics |
| work_keys_str_mv | AT saegerarianede thelongtailtheory |