Consumer psychology: a study guide to qualitative research methods
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Barbara Budrich
2016
|
| Subjects: |
Consumer behavior
> Research
> Methodology
> Consumers
> Psychology
> Methodology
> Consumers
> Research
> Methodology
|
| Online Access: | FLA01 |
| Physical Description: | 1 online resource |
| ISBN: | 9783847408918 3847408917 |
Staff View
MARC
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| 505 | 8 | |a This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book | |
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Record in the Search Index
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| author | Hackett, Paul M. W. |
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| contents | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book |
| ctrlnum | (ZDB-4-EBU)ocn946548647 (OCoLC)946548647 (DE-599)BVBBV045359559 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:57Z |
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| isbn | 9783847408918 3847408917 |
| language | English |
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| spelling | Hackett, Paul M. W. Verfasser aut Consumer psychology a study guide to qualitative research methods [Place of publication not identified] Barbara Budrich 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers / Research / Methodology fast Consumer behavior Research Methodology Consumers Psychology Methodology Consumers Research Methodology Verbraucher (DE-588)4062632-5 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Hackett, Paul M.W. Consumer psychology [Place of publication not identified] : Barbara Budrich, 2016 3847407724 9783847407720 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hackett, Paul M. W. Consumer psychology a study guide to qualitative research methods This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers / Research / Methodology fast Consumer behavior Research Methodology Consumers Psychology Methodology Consumers Research Methodology Verbraucher (DE-588)4062632-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4155046-8 (DE-588)4047704-6 |
| title | Consumer psychology a study guide to qualitative research methods |
| title_auth | Consumer psychology a study guide to qualitative research methods |
| title_exact_search | Consumer psychology a study guide to qualitative research methods |
| title_full | Consumer psychology a study guide to qualitative research methods |
| title_fullStr | Consumer psychology a study guide to qualitative research methods |
| title_full_unstemmed | Consumer psychology a study guide to qualitative research methods |
| title_short | Consumer psychology |
| title_sort | consumer psychology a study guide to qualitative research methods |
| title_sub | a study guide to qualitative research methods |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers / Research / Methodology fast Consumer behavior Research Methodology Consumers Psychology Methodology Consumers Research Methodology Verbraucher (DE-588)4062632-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumers / Research / Methodology Consumer behavior Research Methodology Consumers Psychology Methodology Consumers Research Methodology Verbraucher Forschungsmethode Psychologie |
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