Disruptive marketing: what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
American Management Association (AMACOM)
[2016]
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Description based on print version record and CIP data provided by publisher; resource not viewed |
| Physical Description: | 1 online resource |
| ISBN: | 9780814437407 0814437400 |
Staff View
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| 505 | 8 | |a Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world: Where selling is dead, but ongoing conversation thrives; Where consumers generate the best content about brands; Where people tune out noise and listen to feelings; Where curiosity leads the marketing team; Where growth depends on merging analytics with boundless creativity.Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success. -- Provided by publisher | |
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| contents | Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world: Where selling is dead, but ongoing conversation thrives; Where consumers generate the best content about brands; Where people tune out noise and listen to feelings; Where curiosity leads the marketing team; Where growth depends on merging analytics with boundless creativity.Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success. -- Provided by publisher |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045359530 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:57Z |
| institution | BVB |
| isbn | 9780814437407 0814437400 |
| language | English |
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| spelling | Colon, Geoffrey Verfasser aut Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Geoffrey Colon ; foreword by Gemma Craven New York American Management Association (AMACOM) [2016] 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on print version record and CIP data provided by publisher; resource not viewed Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world: Where selling is dead, but ongoing conversation thrives; Where consumers generate the best content about brands; Where people tune out noise and listen to feelings; Where curiosity leads the marketing team; Where growth depends on merging analytics with boundless creativity.Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success. -- Provided by publisher Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) Erscheint auch als Druck-Ausgabe Colon, Geoffrey Disruptive marketing New York : American Management Association (AMACOM) [2016] 9780814437391 |
| spellingShingle | Colon, Geoffrey Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world: Where selling is dead, but ongoing conversation thrives; Where consumers generate the best content about brands; Where people tune out noise and listen to feelings; Where curiosity leads the marketing team; Where growth depends on merging analytics with boundless creativity.Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success. -- Provided by publisher Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) |
| title | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal |
| title_auth | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal |
| title_exact_search | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal |
| title_full | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Geoffrey Colon ; foreword by Gemma Craven |
| title_fullStr | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Geoffrey Colon ; foreword by Gemma Craven |
| title_full_unstemmed | Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal Geoffrey Colon ; foreword by Gemma Craven |
| title_short | Disruptive marketing |
| title_sort | disruptive marketing what growth hackers data punks and other hybrid thinkers can teach us about navigating the new normal |
| title_sub | what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal |
| topic | Branding (Marketing) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) |
| topic_facet | Branding (Marketing) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| work_keys_str_mv | AT colongeoffrey disruptivemarketingwhatgrowthhackersdatapunksandotherhybridthinkerscanteachusaboutnavigatingthenewnormal |