Online marketing for busy authors: a step-by-step guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, CA
Berrett-Koehler Publishers
[2016]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Includes index Online resource; title from title page (viewed March 24, 2016) |
| Beschreibung: | 1 online resource (1 volume) |
| ISBN: | 9781626567870 1626567875 9781626567863 1626567867 |
Internformat
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| 505 | 8 | |a There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time | |
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Datensatz im Suchindex
| _version_ | 1804179191600513024 |
|---|---|
| any_adam_object | |
| author | Burke, Fauzia |
| author_facet | Burke, Fauzia |
| author_role | aut |
| author_sort | Burke, Fauzia |
| author_variant | f b fb |
| building | Verbundindex |
| bvnumber | BV045359496 |
| collection | ZDB-4-EBU |
| contents | There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time |
| ctrlnum | (ZDB-4-EBU)ocn945554863 (OCoLC)945554863 (DE-599)BVBBV045359496 |
| dewey-full | 070.5/2 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5/2 |
| dewey-search | 070.5/2 |
| dewey-sort | 270.5 12 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045359496 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:57Z |
| institution | BVB |
| isbn | 9781626567870 1626567875 9781626567863 1626567867 |
| language | English |
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| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Berrett-Koehler Publishers |
| record_format | marc |
| spelling | Burke, Fauzia Verfasser aut Online marketing for busy authors a step-by-step guide Fauzia Burke First edition Oakland, CA Berrett-Koehler Publishers [2016] 2016 1 online resource (1 volume) txt rdacontent c rdamedia cr rdacarrier Includes index Online resource; title from title page (viewed March 24, 2016) There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Authorship / Internet marketing fast Books Internet marketing Authorship Internet marketing Erscheint auch als Druck-Ausgabe 9781626567856 1626567859 |
| spellingShingle | Burke, Fauzia Online marketing for busy authors a step-by-step guide There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Authorship / Internet marketing fast Books Internet marketing Authorship Internet marketing |
| title | Online marketing for busy authors a step-by-step guide |
| title_auth | Online marketing for busy authors a step-by-step guide |
| title_exact_search | Online marketing for busy authors a step-by-step guide |
| title_full | Online marketing for busy authors a step-by-step guide Fauzia Burke |
| title_fullStr | Online marketing for busy authors a step-by-step guide Fauzia Burke |
| title_full_unstemmed | Online marketing for busy authors a step-by-step guide Fauzia Burke |
| title_short | Online marketing for busy authors |
| title_sort | online marketing for busy authors a step by step guide |
| title_sub | a step-by-step guide |
| topic | LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh Authorship / Internet marketing fast Books Internet marketing Authorship Internet marketing |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Journalism Authorship / Internet marketing Books Internet marketing Authorship Internet marketing |
| work_keys_str_mv | AT burkefauzia onlinemarketingforbusyauthorsastepbystepguide |