Social marketing: global perspectives, strategies and effects on consumer behavior
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hauppauge, NY
Nova Science Publishers, Inc.
2015
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| Series: | Marketing and operations management research
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| Subjects: | |
| Online Access: | FLA01 UBM01 |
| Item Description: | Includes index Print version record |
| Physical Description: | 1 online resource |
| ISBN: | 9781634826242 1634826248 |
Staff View
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| id | DE-604.BV045358567 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9781634826242 1634826248 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745158 |
| oclc_num | 912877508 |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Nova Science Publishers, Inc. |
| record_format | marc |
| series2 | Marketing and operations management research |
| spelling | Social marketing global perspectives, strategies and effects on consumer behavior editor, W. Douglas Evans, Ph. D. (Professor of Prevention and Community Health & Global Health, the George Washington University, Milken Institute School of Public Health, Washington, DC, USA) Hauppauge, NY Nova Science Publishers, Inc. 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Marketing and operations management research Includes index Print version record BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects Consumer behavior Evans, W. Douglas edt Erscheint auch als Druck-Ausgabe Social marketing 9781634825979 |
| spellingShingle | Social marketing global perspectives, strategies and effects on consumer behavior BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects Consumer behavior |
| title | Social marketing global perspectives, strategies and effects on consumer behavior |
| title_auth | Social marketing global perspectives, strategies and effects on consumer behavior |
| title_exact_search | Social marketing global perspectives, strategies and effects on consumer behavior |
| title_full | Social marketing global perspectives, strategies and effects on consumer behavior editor, W. Douglas Evans, Ph. D. (Professor of Prevention and Community Health & Global Health, the George Washington University, Milken Institute School of Public Health, Washington, DC, USA) |
| title_fullStr | Social marketing global perspectives, strategies and effects on consumer behavior editor, W. Douglas Evans, Ph. D. (Professor of Prevention and Community Health & Global Health, the George Washington University, Milken Institute School of Public Health, Washington, DC, USA) |
| title_full_unstemmed | Social marketing global perspectives, strategies and effects on consumer behavior editor, W. Douglas Evans, Ph. D. (Professor of Prevention and Community Health & Global Health, the George Washington University, Milken Institute School of Public Health, Washington, DC, USA) |
| title_short | Social marketing |
| title_sort | social marketing global perspectives strategies and effects on consumer behavior |
| title_sub | global perspectives, strategies and effects on consumer behavior |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing / Social aspects Social marketing Social marketing Marketing Social aspects Consumer behavior |
| work_keys_str_mv | AT evanswdouglas socialmarketingglobalperspectivesstrategiesandeffectsonconsumerbehavior |