Cause related marketing: a substitute for direct donations?
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Anchor Academic Publishing
[2015]
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource (133 pages) |
| ISBN: | 9783954897148 3954897148 |
Staff View
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| id | DE-604.BV045358540 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9783954897148 3954897148 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745131 |
| oclc_num | 911616963 |
| open_access_boolean | |
| physical | 1 online resource (133 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Anchor Academic Publishing |
| record_format | marc |
| spelling | Siebert, Sebastian Verfasser aut Cause related marketing a substitute for direct donations? Sebastian Siebert Hamburg Anchor Academic Publishing [2015] 2015 1 online resource (133 pages) txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects |
| spellingShingle | Siebert, Sebastian Cause related marketing a substitute for direct donations? BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects |
| title | Cause related marketing a substitute for direct donations? |
| title_auth | Cause related marketing a substitute for direct donations? |
| title_exact_search | Cause related marketing a substitute for direct donations? |
| title_full | Cause related marketing a substitute for direct donations? Sebastian Siebert |
| title_fullStr | Cause related marketing a substitute for direct donations? Sebastian Siebert |
| title_full_unstemmed | Cause related marketing a substitute for direct donations? Sebastian Siebert |
| title_short | Cause related marketing |
| title_sort | cause related marketing a substitute for direct donations |
| title_sub | a substitute for direct donations? |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Social aspects fast Social marketing fast Social marketing Marketing Social aspects |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Social aspects Social marketing Social marketing Marketing Social aspects |
| work_keys_str_mv | AT siebertsebastian causerelatedmarketingasubstitutefordirectdonations |