Cause-related marketing: the influence of the fit among partners, brands and cause
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Anchor Academic Publishing
[2015]
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource |
| ISBN: | 9783954896943 395489694X |
Staff View
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| id | DE-604.BV045358539 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9783954896943 395489694X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745130 |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Anchor Academic Publishing |
| record_format | marc |
| spelling | Bischoff, Anna Lena Verfasser aut Cause-related marketing the influence of the fit among partners, brands and cause Anna Lena Bischoff Hamburg Anchor Academic Publishing [2015] 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast Social marketing |
| spellingShingle | Bischoff, Anna Lena Cause-related marketing the influence of the fit among partners, brands and cause BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast Social marketing |
| title | Cause-related marketing the influence of the fit among partners, brands and cause |
| title_auth | Cause-related marketing the influence of the fit among partners, brands and cause |
| title_exact_search | Cause-related marketing the influence of the fit among partners, brands and cause |
| title_full | Cause-related marketing the influence of the fit among partners, brands and cause Anna Lena Bischoff |
| title_fullStr | Cause-related marketing the influence of the fit among partners, brands and cause Anna Lena Bischoff |
| title_full_unstemmed | Cause-related marketing the influence of the fit among partners, brands and cause Anna Lena Bischoff |
| title_short | Cause-related marketing |
| title_sort | cause related marketing the influence of the fit among partners brands and cause |
| title_sub | the influence of the fit among partners, brands and cause |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social marketing fast Social marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Social marketing |
| work_keys_str_mv | AT bischoffannalena causerelatedmarketingtheinfluenceofthefitamongpartnersbrandsandcause |