Product packaging as a tool to demand a price premium: does packaging enhance consumers' value perception to justify a price premium
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Anchor Academic Publishing
2015
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource |
| ISBN: | 9783954897322 3954897326 |
Staff View
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Record in the Search Index
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| id | DE-604.BV045358531 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9783954897322 3954897326 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745122 |
| oclc_num | 911616935 |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Anchor Academic Publishing |
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| spelling | Breetz, Christoph Verfasser aut Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium Christoph Breetz Hamburg Anchor Academic Publishing 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast Packaging Sales promotion Consumer behavior |
| spellingShingle | Breetz, Christoph Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast Packaging Sales promotion Consumer behavior |
| title | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium |
| title_auth | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium |
| title_exact_search | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium |
| title_full | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium Christoph Breetz |
| title_fullStr | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium Christoph Breetz |
| title_full_unstemmed | Product packaging as a tool to demand a price premium does packaging enhance consumers' value perception to justify a price premium Christoph Breetz |
| title_short | Product packaging as a tool to demand a price premium |
| title_sort | product packaging as a tool to demand a price premium does packaging enhance consumers value perception to justify a price premium |
| title_sub | does packaging enhance consumers' value perception to justify a price premium |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Packaging fast Sales promotion fast Packaging Sales promotion Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Packaging Sales promotion Packaging Sales promotion Consumer behavior |
| work_keys_str_mv | AT breetzchristoph productpackagingasatooltodemandapricepremiumdoespackagingenhanceconsumersvalueperceptiontojustifyapricepremium |