Breetz, C. (2015). Product packaging as a tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium. Anchor Academic Publishing.
Chicago-Zitierstil (17. Ausg.)Breetz, Christoph. Product Packaging as a Tool to Demand a Price Premium: Does Packaging Enhance Consumers' Value Perception to Justify a Price Premium. Hamburg: Anchor Academic Publishing, 2015.
MLA-Zitierstil (9. Ausg.)Breetz, Christoph. Product Packaging as a Tool to Demand a Price Premium: Does Packaging Enhance Consumers' Value Perception to Justify a Price Premium. Anchor Academic Publishing, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.