Co-branding: fit factors between partner brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Anchor Academic Publishing
2015
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource |
| ISBN: | 9783954897964 3954897962 |
Staff View
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| id | DE-604.BV045358522 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9783954897964 3954897962 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745113 |
| oclc_num | 911266434 |
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| publishDate | 2015 |
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| publisher | Anchor Academic Publishing |
| record_format | marc |
| spelling | Zickermann, Peter Verfasser aut Co-branding fit factors between partner brands Peter Zickermann Hamburg Anchor Academic Publishing 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast Brand name products Branding (Marketing) Brand choice Strategic planning Marketing |
| spellingShingle | Zickermann, Peter Co-branding fit factors between partner brands BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast Brand name products Branding (Marketing) Brand choice Strategic planning Marketing |
| title | Co-branding fit factors between partner brands |
| title_auth | Co-branding fit factors between partner brands |
| title_exact_search | Co-branding fit factors between partner brands |
| title_full | Co-branding fit factors between partner brands Peter Zickermann |
| title_fullStr | Co-branding fit factors between partner brands Peter Zickermann |
| title_full_unstemmed | Co-branding fit factors between partner brands Peter Zickermann |
| title_short | Co-branding |
| title_sort | co branding fit factors between partner brands |
| title_sub | fit factors between partner brands |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand choice fast Brand name products fast Branding (Marketing) fast Marketing fast Strategic planning fast Brand name products Branding (Marketing) Brand choice Strategic planning Marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand choice Brand name products Branding (Marketing) Marketing Strategic planning Brand name products Branding (Marketing) Brand choice Strategic planning Marketing |
| work_keys_str_mv | AT zickermannpeter cobrandingfitfactorsbetweenpartnerbrands |