Strategic marketing in hospitality and tourism: building a "smart" online agenda
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Nova Science Publishers, Inc.
[2015]
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| Series: | Hospitality, tourism and marketing studies
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 9781634820738 1634820738 |
Staff View
MARC
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| 100 | 1 | |a Chhabra, Deepak |d 1963- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing in hospitality and tourism |b building a "smart" online agenda |c Deepak Chhabra, Arizona State University |
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| 505 | 8 | |a This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Small Business |2 bisacsh | |
| 650 | 7 | |a Hospitality industry / Marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 4 | |a Hospitality industry |x Marketing |a Hospitality industry |x Marketing |x Technological innovations |a Tourism |x Marketing |a Tourism |x Marketing |x Technological innovations |a Internet marketing |a Social media |x Marketing | |
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Record in the Search Index
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| author | Chhabra, Deepak 1963- |
| author_facet | Chhabra, Deepak 1963- |
| author_role | aut |
| author_sort | Chhabra, Deepak 1963- |
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| bvnumber | BV045358388 |
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| contents | This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market |
| ctrlnum | (ZDB-4-EBU)ocn908551703 (OCoLC)908551703 (DE-599)BVBBV045358388 |
| dewey-full | 647.94068 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.94068 |
| dewey-search | 647.94068 |
| dewey-sort | 3647.94068 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358388 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9781634820738 1634820738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744979 |
| oclc_num | 908551703 |
| open_access_boolean | |
| physical | 1 online resource illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Nova Science Publishers, Inc. |
| record_format | marc |
| series2 | Hospitality, tourism and marketing studies |
| spelling | Chhabra, Deepak 1963- Verfasser aut Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University New York Nova Science Publishers, Inc. [2015] 2015 1 online resource illustrations txt rdacontent c rdamedia cr rdacarrier Hospitality, tourism and marketing studies Print version record This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Internet marketing fast Tourism / Marketing fast Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing Erscheint auch als Druck-Ausgabe Chhabra, Deepak, 1963- Strategic marketing in hospitality and tourism 9781634820721 |
| spellingShingle | Chhabra, Deepak 1963- Strategic marketing in hospitality and tourism building a "smart" online agenda This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Internet marketing fast Tourism / Marketing fast Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| title | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_auth | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_exact_search | Strategic marketing in hospitality and tourism building a "smart" online agenda |
| title_full | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_fullStr | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_full_unstemmed | Strategic marketing in hospitality and tourism building a "smart" online agenda Deepak Chhabra, Arizona State University |
| title_short | Strategic marketing in hospitality and tourism |
| title_sort | strategic marketing in hospitality and tourism building a smart online agenda |
| title_sub | building a "smart" online agenda |
| topic | BUSINESS & ECONOMICS / Small Business bisacsh Hospitality industry / Marketing fast Internet marketing fast Tourism / Marketing fast Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| topic_facet | BUSINESS & ECONOMICS / Small Business Hospitality industry / Marketing Internet marketing Tourism / Marketing Hospitality industry Marketing Hospitality industry Marketing Technological innovations Tourism Marketing Tourism Marketing Technological innovations Internet marketing Social media Marketing |
| work_keys_str_mv | AT chhabradeepak strategicmarketinginhospitalityandtourismbuildingasmartonlineagenda |