Toward cross-channel management: a comprehensive guide for retail firms
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Germany
De Gruyter Oldenbourg
2015
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| Subjects: | |
| Online Access: | DE-860 |
| Item Description: | Online resource; title from PDF title page (ebrary, viewed February 13, 2015) |
| Physical Description: | 1 online resource (84 pages) illustrations, tables, charts |
| ISBN: | 9783110417166 3110417162 9783110417227 3110417227 3110416980 9783110416985 3110417170 9783110417173 |
Staff View
MARC
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| 245 | 1 | 0 | |a Toward cross-channel management |b a comprehensive guide for retail firms |c Felix Brunner, Thomas Rudolph |
| 264 | 1 | |a Berlin, Germany |b De Gruyter Oldenbourg |c 2015 | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (84 pages) |b illustrations, tables, charts | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online resource; title from PDF title page (ebrary, viewed February 13, 2015) | ||
| 505 | 8 | |a In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels | |
| 546 | |a In English | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Retail trade / Management |2 fast | |
| 650 | 7 | |a Shopping |2 fast | |
| 650 | 7 | |a Stores, Retail |2 fast | |
| 650 | 4 | |a Retail trade |x Management |a Consumer behavior |a Stores, Retail |a Shopping | |
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| 700 | 1 | |a Rudolph, Thomas |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Brunner, Felix |t Toward cross-channel management : a comprehensive guide for retail firms |d Berlin, Germany : De Gruyter Oldenbourg, 2015 |h xiv, 68 pages |z 9783110416985 |
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Record in the Search Index
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Brunner, Felix |
| author_facet | Brunner, Felix |
| author_role | aut |
| author_sort | Brunner, Felix |
| author_variant | f b fb |
| building | Verbundindex |
| bvnumber | BV045358146 |
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| contents | In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels |
| ctrlnum | (ZDB-4-EBU)ocn903955948 (OCoLC)903955948 (DE-599)BVBBV045358146 |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358146 |
| illustrated | Illustrated |
| indexdate | 2025-04-10T12:01:29Z |
| institution | BVB |
| isbn | 9783110417166 3110417162 9783110417227 3110417227 3110416980 9783110416985 3110417170 9783110417173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744737 |
| oclc_num | 903955948 |
| open_access_boolean | |
| physical | 1 online resource (84 pages) illustrations, tables, charts |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | De Gruyter Oldenbourg |
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| spelling | Brunner, Felix Verfasser aut Toward cross-channel management a comprehensive guide for retail firms Felix Brunner, Thomas Rudolph Berlin, Germany De Gruyter Oldenbourg 2015 2015 1 online resource (84 pages) illustrations, tables, charts txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed February 13, 2015) In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels In English BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Retail trade / Management fast Shopping fast Stores, Retail fast Retail trade Management Consumer behavior Stores, Retail Shopping Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s 1\p DE-604 Rudolph, Thomas Sonstige oth Erscheint auch als Druck-Ausgabe Brunner, Felix Toward cross-channel management : a comprehensive guide for retail firms Berlin, Germany : De Gruyter Oldenbourg, 2015 xiv, 68 pages 9783110416985 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brunner, Felix Toward cross-channel management a comprehensive guide for retail firms In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Retail trade / Management fast Shopping fast Stores, Retail fast Retail trade Management Consumer behavior Stores, Retail Shopping Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4127747-8 |
| title | Toward cross-channel management a comprehensive guide for retail firms |
| title_auth | Toward cross-channel management a comprehensive guide for retail firms |
| title_exact_search | Toward cross-channel management a comprehensive guide for retail firms |
| title_full | Toward cross-channel management a comprehensive guide for retail firms Felix Brunner, Thomas Rudolph |
| title_fullStr | Toward cross-channel management a comprehensive guide for retail firms Felix Brunner, Thomas Rudolph |
| title_full_unstemmed | Toward cross-channel management a comprehensive guide for retail firms Felix Brunner, Thomas Rudolph |
| title_short | Toward cross-channel management |
| title_sort | toward cross channel management a comprehensive guide for retail firms |
| title_sub | a comprehensive guide for retail firms |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Retail trade / Management fast Shopping fast Stores, Retail fast Retail trade Management Consumer behavior Stores, Retail Shopping Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Retail trade / Management Shopping Stores, Retail Retail trade Management Consumer behavior Stores, Retail Shopping Mehrgleisiger Vertrieb Einzelhandel |
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