Candy-coated marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cork
NuBooks
2012
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed January 4, 2017) |
| Physical Description: | 1 online resource |
| ISBN: | 9781846211140 184621114X 9781846211133 1846211131 9781846211157 1846211158 |
Staff View
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| 505 | 8 | |a This eBook is the embodiment of a conviction that: - Ethical marketing is good for business; - Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and - By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing | |
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Record in the Search Index
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| contents | This eBook is the embodiment of a conviction that: - Ethical marketing is good for business; - Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and - By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358095 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:54Z |
| institution | BVB |
| isbn | 9781846211140 184621114X 9781846211133 1846211131 9781846211157 1846211158 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744687 |
| oclc_num | 903055383 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | NuBooks |
| record_format | marc |
| spelling | Horgan, Sheena Verfasser aut Candy-coated marketing Sheena Horgan Cork NuBooks 2012 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed January 4, 2017) This eBook is the embodiment of a conviction that: - Ethical marketing is good for business; - Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and - By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing |
| spellingShingle | Horgan, Sheena Candy-coated marketing This eBook is the embodiment of a conviction that: - Ethical marketing is good for business; - Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and - By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing |
| title | Candy-coated marketing |
| title_auth | Candy-coated marketing |
| title_exact_search | Candy-coated marketing |
| title_full | Candy-coated marketing Sheena Horgan |
| title_fullStr | Candy-coated marketing Sheena Horgan |
| title_full_unstemmed | Candy-coated marketing Sheena Horgan |
| title_short | Candy-coated marketing |
| title_sort | candy coated marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing |
| work_keys_str_mv | AT horgansheena candycoatedmarketing |