Targeted: how technology is revolutionizing advertising and the way companies reach consumers
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
2015
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Includes index Print version record |
| Physical Description: | 1 online resource (233 pages) illustrations |
| ISBN: | 9780814449011 0814449018 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045357818 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9780814449011 |9 978-0-8144-4901-1 | ||
| 020 | |a 0814449018 |9 0-8144-4901-8 | ||
| 035 | |a (ZDB-4-EBU)ocn893677321 | ||
| 035 | |a (OCoLC)893677321 | ||
| 035 | |a (DE-599)BVBBV045357818 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1/11 |2 23 | |
| 100 | 1 | |a Smith, Mike |d 1966- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Targeted |b how technology is revolutionizing advertising and the way companies reach consumers |c Mike Smith |
| 264 | 1 | |a New York |b AMACOM |c 2015 | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (233 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 4 | |a Internet advertising |a Internet marketing |a Target marketing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Smith, Mike, 1966- |t Targeted : how technology is revolutionizing advertising and the way companies reach consumers |d New York : AMACOM, 2015 |h xiii, 208 pages |z 9780814434994 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030744410 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804179188641431552 |
|---|---|
| any_adam_object | |
| author | Smith, Mike 1966- |
| author_facet | Smith, Mike 1966- |
| author_role | aut |
| author_sort | Smith, Mike 1966- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV045357818 |
| collection | ZDB-4-EBU |
| contents | Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe |
| ctrlnum | (ZDB-4-EBU)ocn893677321 (OCoLC)893677321 (DE-599)BVBBV045357818 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02739nmm a2200421zc 4500</leader><controlfield tag="001">BV045357818</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814449011</subfield><subfield code="9">978-0-8144-4901-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814449018</subfield><subfield code="9">0-8144-4901-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn893677321</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)893677321</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045357818</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smith, Mike</subfield><subfield code="d">1966-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Targeted</subfield><subfield code="b">how technology is revolutionizing advertising and the way companies reach consumers</subfield><subfield code="c">Mike Smith</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">AMACOM</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (233 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Target marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield><subfield code="a">Internet marketing</subfield><subfield code="a">Target marketing</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Smith, Mike, 1966-</subfield><subfield code="t">Targeted : how technology is revolutionizing advertising and the way companies reach consumers</subfield><subfield code="d">New York : AMACOM, 2015</subfield><subfield code="h">xiii, 208 pages</subfield><subfield code="z">9780814434994</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030744410</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045357818 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:54Z |
| institution | BVB |
| isbn | 9780814449011 0814449018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744410 |
| oclc_num | 893677321 |
| open_access_boolean | |
| physical | 1 online resource (233 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Smith, Mike 1966- Verfasser aut Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith New York AMACOM 2015 2015 1 online resource (233 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Print version record Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Target marketing fast Internet advertising Internet marketing Target marketing Erscheint auch als Druck-Ausgabe Smith, Mike, 1966- Targeted : how technology is revolutionizing advertising and the way companies reach consumers New York : AMACOM, 2015 xiii, 208 pages 9780814434994 |
| spellingShingle | Smith, Mike 1966- Targeted how technology is revolutionizing advertising and the way companies reach consumers Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Target marketing fast Internet advertising Internet marketing Target marketing |
| title | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_auth | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_exact_search | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_full | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_fullStr | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_full_unstemmed | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_short | Targeted |
| title_sort | targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_sub | how technology is revolutionizing advertising and the way companies reach consumers |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Target marketing fast Internet advertising Internet marketing Target marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Internet advertising Internet marketing Target marketing Internet advertising Internet marketing Target marketing |
| work_keys_str_mv | AT smithmike targetedhowtechnologyisrevolutionizingadvertisingandthewaycompaniesreachconsumers |