Strategies in marketing:
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ipswich, Massachusetts
Salem Press
[2014]
|
| Series: | Business reference guide (Salem Press)
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Online resource; title from digital title page (viewed on September 04, 2018) |
| Physical Description: | 1 online resource (v, 64 pages) illustrations |
| ISBN: | 9781429835916 1429835915 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045357447 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781429835916 |9 978-1-4298-3591-6 | ||
| 020 | |a 1429835915 |9 1-4298-3591-5 | ||
| 035 | |a (ZDB-4-EBU)ocn882253594 | ||
| 035 | |a (OCoLC)882253594 | ||
| 035 | |a (DE-599)BVBBV045357447 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 23 | |
| 110 | 2 | |a Editors of Salem Press |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategies in marketing |c the editors of Salem Press |
| 264 | 1 | |a Ipswich, Massachusetts |b Salem Press |c [2014] | |
| 300 | |a 1 online resource (v, 64 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Business reference guide (Salem Press) | |
| 500 | |a Online resource; title from digital title page (viewed on September 04, 2018) | ||
| 505 | 8 | |a The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Marketing |z United States |a Marketing |z United States |x Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Editors of Salem Press |t Strategies in marketing |d Ipswich, Massachusetts : Salem Press, 2014 |h v, 64 pages |k Business Reference Guide |z 9780824214302 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030744039 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=777884 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804179187948322816 |
|---|---|
| any_adam_object | |
| author_corporate | Editors of Salem Press |
| author_corporate_role | aut |
| author_facet | Editors of Salem Press |
| author_sort | Editors of Salem Press |
| building | Verbundindex |
| bvnumber | BV045357447 |
| collection | ZDB-4-EBU |
| contents | The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling |
| ctrlnum | (ZDB-4-EBU)ocn882253594 (OCoLC)882253594 (DE-599)BVBBV045357447 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02234nmm a2200433zc 4500</leader><controlfield tag="001">BV045357447</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781429835916</subfield><subfield code="9">978-1-4298-3591-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1429835915</subfield><subfield code="9">1-4298-3591-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn882253594</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)882253594</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045357447</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="110" ind1="2" ind2=" "><subfield code="a">Editors of Salem Press</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategies in marketing</subfield><subfield code="c">the editors of Salem Press</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Ipswich, Massachusetts</subfield><subfield code="b">Salem Press</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (v, 64 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Business reference guide (Salem Press)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from digital title page (viewed on September 04, 2018)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="x">Management</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Editors of Salem Press</subfield><subfield code="t">Strategies in marketing</subfield><subfield code="d">Ipswich, Massachusetts : Salem Press, 2014</subfield><subfield code="h">v, 64 pages</subfield><subfield code="k">Business Reference Guide</subfield><subfield code="z">9780824214302</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030744039</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=777884</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045357447 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781429835916 1429835915 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744039 |
| oclc_num | 882253594 |
| open_access_boolean | |
| physical | 1 online resource (v, 64 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Salem Press |
| record_format | marc |
| series2 | Business reference guide (Salem Press) |
| spelling | Editors of Salem Press Verfasser aut Strategies in marketing the editors of Salem Press Ipswich, Massachusetts Salem Press [2014] 1 online resource (v, 64 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Business reference guide (Salem Press) Online resource; title from digital title page (viewed on September 04, 2018) The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing United States Marketing United States Management Erscheint auch als Druck-Ausgabe Editors of Salem Press Strategies in marketing Ipswich, Massachusetts : Salem Press, 2014 v, 64 pages Business Reference Guide 9780824214302 |
| spellingShingle | Strategies in marketing The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing United States Marketing United States Management |
| title | Strategies in marketing |
| title_auth | Strategies in marketing |
| title_exact_search | Strategies in marketing |
| title_full | Strategies in marketing the editors of Salem Press |
| title_fullStr | Strategies in marketing the editors of Salem Press |
| title_full_unstemmed | Strategies in marketing the editors of Salem Press |
| title_short | Strategies in marketing |
| title_sort | strategies in marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing United States Marketing United States Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing / Management Marketing United States Marketing United States Management |
| work_keys_str_mv | AT editorsofsalempress strategiesinmarketing |