Advertising menswear: masculinity and fashion in the British media since 1945
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Bloomsbury Academic
2014
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| Series: | Dress and fashion research
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| Subjects: | |
| Online Access: | HTW01 URL des Erstveröffentlichers |
| Item Description: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (xiv, 254 Seiten ) Illustrationen |
| ISBN: | 9781350050907 9781472558114 9781472558107 |
| DOI: | 10.5040/9781350050907 |
Staff View
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| 505 | 8 | |a In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men''s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences | |
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| 650 | 7 | |a History of fashion |2 bicssc | |
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Record in the Search Index
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| any_adam_object | |
| author | Jobling, Paul |
| author_facet | Jobling, Paul |
| author_role | aut |
| author_sort | Jobling, Paul |
| author_variant | p j pj |
| building | Verbundindex |
| bvnumber | BV045357123 |
| classification_rvk | MS 3010 |
| collection | ZDB-83-BFL |
| contents | In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men''s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences |
| ctrlnum | (ZDB-83-BFL)10.5040/9781350050907 (OCoLC)871005026 (DE-599)BVBBV045357123 |
| dewey-full | 659.19/687 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.19/687 |
| dewey-search | 659.19/687 |
| dewey-sort | 3659.19 3687 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781350050907 |
| era | 1900-1999 fast Geschichte 1945-2000 gnd |
| era_facet | 1900-1999 Geschichte 1945-2000 |
| format | Electronic eBook |
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| language | English |
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| spelling | Jobling, Paul Verfasser aut Advertising menswear masculinity and fashion in the British media since 1945 Paul Jobling London ; New York Bloomsbury Academic 2014 1 Online-Ressource (xiv, 254 Seiten ) Illustrationen txt rdacontent c rdamedia cr rdacarrier Dress and fashion research Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men''s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences 1900-1999 fast Geschichte 1945-2000 gnd rswk-swf BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Fashion & society bicssc Gender studies, gender groups bicssc History of fashion bicssc Advertising / Men's clothing fast Advertising Men's clothing Great Britain History 20th century Werbung (DE-588)4065541-6 gnd rswk-swf Herrenmode (DE-588)4418500-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Massenmedien (DE-588)4037877-9 s Herrenmode (DE-588)4418500-5 s Werbung (DE-588)4065541-6 s Geschichte 1945-2000 z 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4742-5446-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4725-3343-2 https://doi.org/10.5040/9781350050907?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jobling, Paul Advertising menswear masculinity and fashion in the British media since 1945 In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men''s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Fashion & society bicssc Gender studies, gender groups bicssc History of fashion bicssc Advertising / Men's clothing fast Advertising Men's clothing Great Britain History 20th century Werbung (DE-588)4065541-6 gnd Herrenmode (DE-588)4418500-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4418500-5 (DE-588)4037877-9 (DE-588)4022153-2 |
| title | Advertising menswear masculinity and fashion in the British media since 1945 |
| title_auth | Advertising menswear masculinity and fashion in the British media since 1945 |
| title_exact_search | Advertising menswear masculinity and fashion in the British media since 1945 |
| title_full | Advertising menswear masculinity and fashion in the British media since 1945 Paul Jobling |
| title_fullStr | Advertising menswear masculinity and fashion in the British media since 1945 Paul Jobling |
| title_full_unstemmed | Advertising menswear masculinity and fashion in the British media since 1945 Paul Jobling |
| title_short | Advertising menswear |
| title_sort | advertising menswear masculinity and fashion in the british media since 1945 |
| title_sub | masculinity and fashion in the British media since 1945 |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Fashion & society bicssc Gender studies, gender groups bicssc History of fashion bicssc Advertising / Men's clothing fast Advertising Men's clothing Great Britain History 20th century Werbung (DE-588)4065541-6 gnd Herrenmode (DE-588)4418500-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Fashion & society Gender studies, gender groups History of fashion Advertising / Men's clothing Advertising Men's clothing Great Britain History 20th century Werbung Herrenmode Massenmedien Großbritannien |
| url | https://doi.org/10.5040/9781350050907?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT joblingpaul advertisingmenswearmasculinityandfashioninthebritishmediasince1945 |