Social media and integrated marketing communication: a rhetorical approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham
Lexington Books
[2013]
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource |
| ISBN: | 9780739171141 0739171143 1299743390 9781299743397 |
Staff View
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| 505 | 8 | |a Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Communication / Technological innovations |2 fast | |
| 650 | 7 | |a Marketing / Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 4 | |a Communication in marketing |a Marketing |x Social aspects |a Social media |a Communication |x Technological innovations | |
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| contents | Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. |
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| dewey-sort | 3658.8 272 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045356726 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:52Z |
| institution | BVB |
| isbn | 9780739171141 0739171143 1299743390 9781299743397 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030743318 |
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| physical | 1 online resource |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Lexington Books |
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| spelling | Persuit, Jeanne M. 1973- Verfasser aut Social media and integrated marketing communication a rhetorical approach Jeanne M. Persuit Lanham Lexington Books [2013] 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Communication in marketing fast Communication / Technological innovations fast Marketing / Social aspects fast Social media fast Communication in marketing Marketing Social aspects Social media Communication Technological innovations Erscheint auch als Druck-Ausgabe Persuit, Jeanne M., 1973- Social media and integrated marketing communication Lanham : Lexington Books, [2013] 9780739171134 |
| spellingShingle | Persuit, Jeanne M. 1973- Social media and integrated marketing communication a rhetorical approach Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Communication in marketing fast Communication / Technological innovations fast Marketing / Social aspects fast Social media fast Communication in marketing Marketing Social aspects Social media Communication Technological innovations |
| title | Social media and integrated marketing communication a rhetorical approach |
| title_auth | Social media and integrated marketing communication a rhetorical approach |
| title_exact_search | Social media and integrated marketing communication a rhetorical approach |
| title_full | Social media and integrated marketing communication a rhetorical approach Jeanne M. Persuit |
| title_fullStr | Social media and integrated marketing communication a rhetorical approach Jeanne M. Persuit |
| title_full_unstemmed | Social media and integrated marketing communication a rhetorical approach Jeanne M. Persuit |
| title_short | Social media and integrated marketing communication |
| title_sort | social media and integrated marketing communication a rhetorical approach |
| title_sub | a rhetorical approach |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Communication in marketing fast Communication / Technological innovations fast Marketing / Social aspects fast Social media fast Communication in marketing Marketing Social aspects Social media Communication Technological innovations |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Communication in marketing Communication / Technological innovations Marketing / Social aspects Social media Communication in marketing Marketing Social aspects Social media Communication Technological innovations |
| work_keys_str_mv | AT persuitjeannem socialmediaandintegratedmarketingcommunicationarhetoricalapproach |