Corporate social responsibility (CSR): an international marketing approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Diplomica-Verlag
2010
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Original version. - 92 p |
| Physical Description: | 1 online resource (v, 84 pages) illustrations (some color), color portrait |
| ISBN: | 9783836646154 3836646153 3836696150 9783836696159 |
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MARC
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| 505 | 8 | |a This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud | |
| 650 | 7 | |a SOCIAL SCIENCE / Essays |2 bisacsh | |
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| 650 | 7 | |a Social responsibility of business |2 fast | |
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| any_adam_object | |
| author | Paetzold, Kolja |
| author_facet | Paetzold, Kolja |
| author_role | aut |
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| contents | This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud |
| ctrlnum | (ZDB-4-EBU)ocn754888330 (OCoLC)754888330 (DE-599)BVBBV045356167 |
| dewey-full | 300 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 300 - Social sciences |
| dewey-raw | 300 |
| dewey-search | 300 |
| dewey-sort | 3300 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV045356167 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:51Z |
| institution | BVB |
| isbn | 9783836646154 3836646153 3836696150 9783836696159 |
| language | English |
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| physical | 1 online resource (v, 84 pages) illustrations (some color), color portrait |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Diplomica-Verlag |
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| spelling | Paetzold, Kolja Verfasser aut Corporate social responsibility (CSR) an international marketing approach Kolja Paetzold Hamburg Diplomica-Verlag 2010 1 online resource (v, 84 pages) illustrations (some color), color portrait txt rdacontent c rdamedia cr rdacarrier Original version. - 92 p This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud SOCIAL SCIENCE / Essays bisacsh SOCIAL SCIENCE / Reference bisacsh Export marketing fast Social responsibility of business fast Internationell marknadsforing sao Foretagens samhallsansvar sao Social responsibility of business Export marketing Erscheint auch als Druck-Ausgabe Paetzold, Kolja Corporate Social Responsibility (CSR): an International Marketing Approach : Diplomica Verlag, 2010 9783836696159 |
| spellingShingle | Paetzold, Kolja Corporate social responsibility (CSR) an international marketing approach This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud SOCIAL SCIENCE / Essays bisacsh SOCIAL SCIENCE / Reference bisacsh Export marketing fast Social responsibility of business fast Internationell marknadsforing sao Foretagens samhallsansvar sao Social responsibility of business Export marketing |
| title | Corporate social responsibility (CSR) an international marketing approach |
| title_auth | Corporate social responsibility (CSR) an international marketing approach |
| title_exact_search | Corporate social responsibility (CSR) an international marketing approach |
| title_full | Corporate social responsibility (CSR) an international marketing approach Kolja Paetzold |
| title_fullStr | Corporate social responsibility (CSR) an international marketing approach Kolja Paetzold |
| title_full_unstemmed | Corporate social responsibility (CSR) an international marketing approach Kolja Paetzold |
| title_short | Corporate social responsibility (CSR) |
| title_sort | corporate social responsibility csr an international marketing approach |
| title_sub | an international marketing approach |
| topic | SOCIAL SCIENCE / Essays bisacsh SOCIAL SCIENCE / Reference bisacsh Export marketing fast Social responsibility of business fast Internationell marknadsforing sao Foretagens samhallsansvar sao Social responsibility of business Export marketing |
| topic_facet | SOCIAL SCIENCE / Essays SOCIAL SCIENCE / Reference Export marketing Social responsibility of business Internationell marknadsforing Foretagens samhallsansvar Social responsibility of business Export marketing |
| work_keys_str_mv | AT paetzoldkolja corporatesocialresponsibilitycsraninternationalmarketingapproach |