(2010). Building strong brands: How the best brand managers build brand equity. Summaries.Com.
Chicago-Zitierstil (17. Ausg.)Building Strong Brands: How the Best Brand Managers Build Brand Equity. [Hamilton, N.Z.]: Summaries.Com, 2010.
MLA-Zitierstil (9. Ausg.)Building Strong Brands: How the Best Brand Managers Build Brand Equity. Summaries.Com, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.