Mobilized:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berrett-Koehler Publishers
2016
|
| Schlagworte: | |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 1626567417 9781626567412 9781626567429 1626567425 |
Internformat
MARC
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| 505 | 8 | |a Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 650 | 7 | |a Mobile communication systems |2 fast | |
| 650 | 7 | |a Technological innovations / Management |2 fast | |
| 650 | 4 | |a Mobile commerce |a Mobile communication systems |a Technological innovations |x Management | |
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Datensatz im Suchindex
| _version_ | 1804179177178398720 |
|---|---|
| any_adam_object | |
| author | Moatti, SC |
| author_facet | Moatti, SC |
| author_role | aut |
| author_sort | Moatti, SC |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV045351572 |
| collection | ZDB-4-ITC |
| contents | Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now |
| ctrlnum | (ZDB-4-ITC)ocn942842646 (OCoLC)942842646 (DE-599)BVBBV045351572 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045351572 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:43Z |
| institution | BVB |
| isbn | 1626567417 9781626567412 9781626567429 1626567425 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030738226 |
| oclc_num | 942842646 |
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| physical | 1 online resource |
| psigel | ZDB-4-ITC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Berrett-Koehler Publishers |
| record_format | marc |
| spelling | Moatti, SC. Verfasser aut Mobilized Berrett-Koehler Publishers 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Print version record Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile commerce Mobile communication systems Technological innovations Management Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mobile Telekommunikation (DE-588)4341131-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moatti, SC Mobilized Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile commerce Mobile communication systems Technological innovations Management Electronic Commerce (DE-588)4592128-3 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4341131-9 |
| title | Mobilized |
| title_auth | Mobilized |
| title_exact_search | Mobilized |
| title_full | Mobilized |
| title_fullStr | Mobilized |
| title_full_unstemmed | Mobilized |
| title_short | Mobilized |
| title_sort | mobilized |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile commerce Mobile communication systems Technological innovations Management Electronic Commerce (DE-588)4592128-3 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Mobile commerce Mobile communication systems Technological innovations / Management Mobile commerce Mobile communication systems Technological innovations Management Electronic Commerce Mobile Telekommunikation |
| work_keys_str_mv | AT moattisc mobilized |