Social media audits: achieving deep impact without sacrificing the bottom line
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Chandos Publishing
2014
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| Series: | Chandos social media series
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| Subjects: | |
| Physical Description: | 1 online resource (xvi, 293 pages) illustrations |
| ISBN: | 9781780634265 1780634269 |
Staff View
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| 300 | |a 1 online resource (xvi, 293 pages) |b illustrations | ||
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| 490 | 0 | |a Chandos social media series | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
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Record in the Search Index
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| author | Gattiker, Urs E. |
| author_facet | Gattiker, Urs E. |
| author_role | aut |
| author_sort | Gattiker, Urs E. |
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| building | Verbundindex |
| bvnumber | BV045350849 |
| classification_rvk | QP 650 |
| collection | ZDB-4-ITC |
| contents | This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context |
| ctrlnum | (ZDB-4-ITC)ocn890019654 (OCoLC)890019654 (DE-599)BVBBV045350849 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045350849 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:42Z |
| institution | BVB |
| isbn | 9781780634265 1780634269 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030737503 |
| oclc_num | 890019654 |
| open_access_boolean | |
| physical | 1 online resource (xvi, 293 pages) illustrations |
| psigel | ZDB-4-ITC |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Chandos Publishing |
| record_format | marc |
| series2 | Chandos social media series |
| spelling | Gattiker, Urs E. Verfasser aut Social media audits achieving deep impact without sacrificing the bottom line Urs E. Gattiker Oxford Chandos Publishing 2014 1 online resource (xvi, 293 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Chandos social media series This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast Social media Internet marketing Benchmarking (Management) Erscheint auch als Druck-Ausgabe Gattiker, Urs Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line Burlington : Elsevier Science, 2013 9781843347453 |
| spellingShingle | Gattiker, Urs E. Social media audits achieving deep impact without sacrificing the bottom line This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast Social media Internet marketing Benchmarking (Management) |
| title | Social media audits achieving deep impact without sacrificing the bottom line |
| title_auth | Social media audits achieving deep impact without sacrificing the bottom line |
| title_exact_search | Social media audits achieving deep impact without sacrificing the bottom line |
| title_full | Social media audits achieving deep impact without sacrificing the bottom line Urs E. Gattiker |
| title_fullStr | Social media audits achieving deep impact without sacrificing the bottom line Urs E. Gattiker |
| title_full_unstemmed | Social media audits achieving deep impact without sacrificing the bottom line Urs E. Gattiker |
| title_short | Social media audits |
| title_sort | social media audits achieving deep impact without sacrificing the bottom line |
| title_sub | achieving deep impact without sacrificing the bottom line |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Benchmarking (Management) fast Internet marketing fast Social media fast Social media Internet marketing Benchmarking (Management) |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Benchmarking (Management) Internet marketing Social media Social media Internet marketing Benchmarking (Management) |
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