The dark side of personalization: online privacy concerns influence customer behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Anchor Academic Pub.
2013
|
| Schriftenreihe: | Compact
|
| Schlagworte: | |
| Beschreibung: | "Disseminate knowledge"--Cover |
| Beschreibung: | 1 online resource (ix, 52 pages :) illustrations |
| ISBN: | 9783954895618 3954895617 |
Internformat
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| 245 | 1 | 0 | |a The dark side of personalization |b online privacy concerns influence customer behavior |c Jorg Ziesak |
| 264 | 1 | |a Hamburg |b Anchor Academic Pub. |c 2013 | |
| 300 | |a 1 online resource (ix, 52 pages :) |b illustrations | ||
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| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Compact | |
| 500 | |a "Disseminate knowledge"--Cover | ||
| 505 | 8 | |a Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Reference |2 bisacsh | |
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| 650 | 7 | |a Computer crimes |2 fast | |
| 650 | 7 | |a Computer security |2 fast | |
| 650 | 7 | |a Consumer protection |2 fast | |
| 650 | 7 | |a Data protection |2 fast | |
| 650 | 7 | |a Privacy, Right of |2 fast | |
| 650 | 4 | |a Privacy, Right of |a Computer security |a Computer crimes |a Data protection |a Consumer protection | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Ziesak, Jorg |t Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior |d Hamburg : Diplomica Verlag, 2013 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Ziesak, Jorg |
| author_facet | Ziesak, Jorg |
| author_role | aut |
| author_sort | Ziesak, Jorg |
| author_variant | j z jz |
| building | Verbundindex |
| bvnumber | BV045350239 |
| collection | ZDB-4-ITC |
| contents | Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and |
| ctrlnum | (ZDB-4-ITC)ocn857080642 (OCoLC)857080642 (DE-599)BVBBV045350239 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045350239 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:41Z |
| institution | BVB |
| isbn | 9783954895618 3954895617 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030736892 |
| oclc_num | 857080642 |
| open_access_boolean | |
| physical | 1 online resource (ix, 52 pages :) illustrations |
| psigel | ZDB-4-ITC |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Anchor Academic Pub. |
| record_format | marc |
| series2 | Compact |
| spelling | Ziesak, Jorg Verfasser aut The dark side of personalization online privacy concerns influence customer behavior Jorg Ziesak Hamburg Anchor Academic Pub. 2013 1 online resource (ix, 52 pages :) illustrations txt rdacontent c rdamedia cr rdacarrier Compact "Disseminate knowledge"--Cover Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Computer crimes fast Computer security fast Consumer protection fast Data protection fast Privacy, Right of fast Privacy, Right of Computer security Computer crimes Data protection Consumer protection Erscheint auch als Druck-Ausgabe Ziesak, Jorg Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior Hamburg : Diplomica Verlag, 2013 |
| spellingShingle | Ziesak, Jorg The dark side of personalization online privacy concerns influence customer behavior Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Computer crimes fast Computer security fast Consumer protection fast Data protection fast Privacy, Right of fast Privacy, Right of Computer security Computer crimes Data protection Consumer protection |
| title | The dark side of personalization online privacy concerns influence customer behavior |
| title_auth | The dark side of personalization online privacy concerns influence customer behavior |
| title_exact_search | The dark side of personalization online privacy concerns influence customer behavior |
| title_full | The dark side of personalization online privacy concerns influence customer behavior Jorg Ziesak |
| title_fullStr | The dark side of personalization online privacy concerns influence customer behavior Jorg Ziesak |
| title_full_unstemmed | The dark side of personalization online privacy concerns influence customer behavior Jorg Ziesak |
| title_short | The dark side of personalization |
| title_sort | the dark side of personalization online privacy concerns influence customer behavior |
| title_sub | online privacy concerns influence customer behavior |
| topic | BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Reference bisacsh BUSINESS & ECONOMICS / Skills bisacsh Computer crimes fast Computer security fast Consumer protection fast Data protection fast Privacy, Right of fast Privacy, Right of Computer security Computer crimes Data protection Consumer protection |
| topic_facet | BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Reference BUSINESS & ECONOMICS / Skills Computer crimes Computer security Consumer protection Data protection Privacy, Right of Privacy, Right of Computer security Computer crimes Data protection Consumer protection |
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