Service marketing strategies for small and medium enterprises: emerging research and opportunities
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement se...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Zusammenfassung: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522578925 |
| DOI: | 10.4018/978-1-5225-7891-8 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045336476 | ||
| 003 | DE-604 | ||
| 005 | 20211108 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181204s2019 xxu|||| o||u| ||||||eng d | ||
| 020 | |a 9781522578925 |9 978-1-5225-7892-5 | ||
| 035 | |a (OCoLC)1112134382 | ||
| 035 | |a (DE-599)BVBBV045336476 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-706 |a DE-83 |a DE-898 | ||
| 050 | 0 | |a HD62.7 | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 0 | |a Muhammad Sabbir Rahman |0 (DE-588)1021853941 |4 aut | |
| 245 | 1 | 0 | |a Service marketing strategies for small and medium enterprises |b emerging research and opportunities |c Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2019] | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... | ||
| 650 | 4 | |a Small business |x Customer services | |
| 650 | 4 | |a Small business marketing | |
| 650 | 4 | |a Customer services |x Marketing | |
| 700 | 1 | |a Zaman, Mahmud Habib |d 1981- |4 aut | |
| 700 | 1 | |a Hossain, Md Afnan |d 1987- |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hardcover |z 978-1-5225-7891-8 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-5225-7891-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 966 | e | |u https://doi.org/10.4018/978-1-5225-7891-8 |l DE-1050 |p ZDB-98-IGB |q FHD01_IGB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-7891-8 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-7891-8 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-7891-8 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805076699046477824 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- |
| author_GND | (DE-588)1021853941 |
| author_facet | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- |
| author_role | aut aut aut |
| author_sort | Muhammad Sabbir Rahman |
| author_variant | m s r msr m h z mh mhz m a h ma mah |
| building | Verbundindex |
| bvnumber | BV045336476 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.7 |
| callnumber-search | HD62.7 |
| callnumber-sort | HD 262.7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-98-IGB |
| ctrlnum | (OCoLC)1112134382 (DE-599)BVBBV045336476 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-5225-7891-8 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV045336476</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211108</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181204s2019 xxu|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522578925</subfield><subfield code="9">978-1-5225-7892-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1112134382</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045336476</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD62.7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="0" ind2=" "><subfield code="a">Muhammad Sabbir Rahman</subfield><subfield code="0">(DE-588)1021853941</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Service marketing strategies for small and medium enterprises</subfield><subfield code="b">emerging research and opportunities</subfield><subfield code="c">Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"...</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Small business</subfield><subfield code="x">Customer services</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Small business marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer services</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zaman, Mahmud Habib</subfield><subfield code="d">1981-</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hossain, Md Afnan</subfield><subfield code="d">1987-</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, hardcover</subfield><subfield code="z">978-1-5225-7891-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-5225-7891-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7891-8</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHD01_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7891-8</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7891-8</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7891-8</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045336476 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781522578925 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030723250 |
| oclc_num | 1112134382 |
| open_access_boolean | |
| owner | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Muhammad Sabbir Rahman (DE-588)1021853941 aut Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... Small business Customer services Small business marketing Customer services Marketing Zaman, Mahmud Habib 1981- aut Hossain, Md Afnan 1987- aut Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Small business Customer services Small business marketing Customer services Marketing |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Small business Customer services Small business marketing Customer services Marketing |
| topic_facet | Small business Customer services Small business marketing Customer services Marketing |
| url | https://doi.org/10.4018/978-1-5225-7891-8 |
| work_keys_str_mv | AT muhammadsabbirrahman servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT zamanmahmudhabib servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT hossainmdafnan servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities |