Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
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Bibliographic Details
Main Author: Gill, Libby (Author)
Format: Electronic eBook
Language:English
Published: New York Palgrave Macmillan US 2013
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Online Access:UPA01
Volltext
Physical Description:1 Online-Ressource (V, 234 p)
ISBN:9781137510457
DOI:10.1007/978-1-137-51045-7

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