APA (7th ed.) Citation

Gill, L. (2013). Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. Palgrave Macmillan US. https://doi.org/10.1007/978-1-137-51045-7

Chicago Style (17th ed.) Citation

Gill, Libby. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. New York: Palgrave Macmillan US, 2013. https://doi.org/10.1007/978-1-137-51045-7.

MLA (9th ed.) Citation

Gill, Libby. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. Palgrave Macmillan US, 2013. https://doi.org/10.1007/978-1-137-51045-7.