Brand together: how co-creation generates innovation and re-energizes brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2012
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | x, 172 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749463250 |
Staff View
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| 245 | 1 | 0 | |a Brand together |b how co-creation generates innovation and re-energizes brands |c Nicholas Ind, Clare Fuller, Charles Trevail |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a x, 172 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
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| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
| 700 | 1 | |a Fuller, Clare |e Sonstige |0 (DE-588)1175585823 |4 oth | |
| 700 | 1 | |a Trevail, Charles |e Sonstige |0 (DE-588)1175588474 |4 oth | |
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Record in the Search Index
| _version_ | 1804179136793542656 |
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| adam_text | BRAND TOGETHER
/ IND, NICHOLAS
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ACKNOWLEDGEMENTS
INTRODUCTION
THINKING IT
CREATING THE FUTURE TOGETHER
A BRAND OF INNOVATION
CO-CREATION AND THE ORGANIZATION
DOING IT
WORKING TOGETHER
THE SET UP
CONNECTED INDIVIDUALS
THE CO-CREATION TOOLKIT
BRANDING TOGETHER WITH OTHER STAKEHOLDERS
THE RESULTS
FIVE KEY QUESTIONS
BIBLIOGRAPHY
INDEX.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)838944127 (DE-599)BVBBV045329719 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:04Z |
| institution | BVB |
| isbn | 9780749463250 |
| language | English |
| lccn | 2011040582 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030716596 |
| oclc_num | 838944127 |
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| owner | DE-20 |
| owner_facet | DE-20 |
| physical | x, 172 Seiten Illustrationen, Diagramme |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
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| spelling | Ind, Nicholas Verfasser aut Brand together how co-creation generates innovation and re-energizes brands Nicholas Ind, Clare Fuller, Charles Trevail London Kogan Page 2012 x, 172 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Product management Branding (Marketing) Customer relations Fuller, Clare Sonstige (DE-588)1175585823 oth Trevail, Charles Sonstige (DE-588)1175588474 oth Erscheint auch als Online-Ausgabe 978-0-7494-6326-7 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030716596&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ind, Nicholas Brand together how co-creation generates innovation and re-energizes brands Includes bibliographical references and index Product management Branding (Marketing) Customer relations |
| title | Brand together how co-creation generates innovation and re-energizes brands |
| title_auth | Brand together how co-creation generates innovation and re-energizes brands |
| title_exact_search | Brand together how co-creation generates innovation and re-energizes brands |
| title_full | Brand together how co-creation generates innovation and re-energizes brands Nicholas Ind, Clare Fuller, Charles Trevail |
| title_fullStr | Brand together how co-creation generates innovation and re-energizes brands Nicholas Ind, Clare Fuller, Charles Trevail |
| title_full_unstemmed | Brand together how co-creation generates innovation and re-energizes brands Nicholas Ind, Clare Fuller, Charles Trevail |
| title_short | Brand together |
| title_sort | brand together how co creation generates innovation and re energizes brands |
| title_sub | how co-creation generates innovation and re-energizes brands |
| topic | Product management Branding (Marketing) Customer relations |
| topic_facet | Product management Branding (Marketing) Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030716596&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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