Marketing in and for a sustainable society:
Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stak...
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Bingley, U.K.
Emerald
2016
|
| Series: | Review of marketing research
v. 13 |
| Subjects: | |
| Online Access: | FHN01 FWS01 FWS02 UEI01 UER01 Volltext |
| Summary: | Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing |
| Item Description: | This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing |
| Physical Description: | 1 Online-Ressource (xvi, 229 p.) |
| ISBN: | 9781786352811 |
Staff View
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV045303845 | ||
| 003 | DE-604 | ||
| 005 | 20211220 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181122s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781786352811 |c electronic bk. |9 978-1-78635-281-1 | ||
| 035 | |a (ZDB-55-BME)bslw09462316 | ||
| 035 | |a (OCoLC)1000472305 | ||
| 035 | |a (DE-599)BVBBV045303845 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-824 |a DE-29 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 1 | 0 | |a Marketing in and for a sustainable society |c edited by Naresh K. Malhotra |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2016 | |
| 300 | |a 1 Online-Ressource (xvi, 229 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Review of marketing research |v v. 13 | |
| 500 | |a This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing | ||
| 520 | |a Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö | ||
| 520 | |a This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing | ||
| 600 | 1 | 7 | |a bisacsh |2 bicssc |
| 650 | 4 | |a Business & Economics / Marketing / General | |
| 650 | 4 | |a Sales & marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Sustainability | |
| 700 | 1 | |a Malhotra, Naresh K. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781786352828 |
| 856 | 4 | 0 | |u http://www.emeraldinsight.com/1548-6435/13 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-55-BME | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030690946 | ||
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/13 |l FHN01 |p ZDB-55-BME |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/13 |l FWS01 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/13 |l FWS02 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/13 |l UEI01 |p ZDB-55-BME |q UEI_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/13 |l UER01 |p ZDB-55-BME |q UER_BME_Archiv |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 708796 |
|---|---|
| _version_ | 1824554776265752577 |
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV045303845 |
| collection | ZDB-55-BME |
| ctrlnum | (ZDB-55-BME)bslw09462316 (OCoLC)1000472305 (DE-599)BVBBV045303845 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03971nmm a2200481zcb4500</leader><controlfield tag="001">BV045303845</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211220 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181122s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786352811</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-78635-281-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-55-BME)bslw09462316</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1000472305</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045303845</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing in and for a sustainable society</subfield><subfield code="c">edited by Naresh K. Malhotra</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 229 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Review of marketing research</subfield><subfield code="v">v. 13</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing</subfield></datafield><datafield tag="600" ind1="1" ind2="7"><subfield code="a">bisacsh</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sustainability</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malhotra, Naresh K.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781786352828</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-BME</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030690946</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UEI_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/13</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UER_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045303845 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:57:08Z |
| institution | BVB |
| isbn | 9781786352811 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030690946 |
| oclc_num | 1000472305 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| physical | 1 Online-Ressource (xvi, 229 p.) |
| psigel | ZDB-55-BME ZDB-55-BME FWS_BME_Archiv ZDB-55-BME UEI_BME_Archiv ZDB-55-BME UER_BME_Archiv |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald |
| record_format | marc |
| series2 | Review of marketing research |
| spellingShingle | Marketing in and for a sustainable society bisacsh bicssc Business & Economics / Marketing / General Sales & marketing Marketing Sustainability |
| title | Marketing in and for a sustainable society |
| title_auth | Marketing in and for a sustainable society |
| title_exact_search | Marketing in and for a sustainable society |
| title_full | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_fullStr | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_full_unstemmed | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_short | Marketing in and for a sustainable society |
| title_sort | marketing in and for a sustainable society |
| topic | bisacsh bicssc Business & Economics / Marketing / General Sales & marketing Marketing Sustainability |
| topic_facet | bisacsh Business & Economics / Marketing / General Sales & marketing Marketing Sustainability |
| url | http://www.emeraldinsight.com/1548-6435/13 |
| work_keys_str_mv | AT malhotranareshk marketinginandforasustainablesociety |