Luxury fashion and culture:
Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's rol...
Gespeichert in:
Format: | Elektronisch E-Book |
---|---|
Sprache: | English |
Veröffentlicht: |
Bingley, U.K.
Emerald
2013
|
Schriftenreihe: | Advances in culture, tourism and hospitality research
v. 7 |
Schlagworte: | |
Online-Zugang: | FHN01 FWS01 FWS02 UEI01 UER01 URL des Erstveröffentlichers |
Zusammenfassung: | Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences. includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs. is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research |
Beschreibung: | Includes index Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences. includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs. is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research |
Beschreibung: | 1 Online-Ressource (xv, 143 p.) |
ISBN: | 9781781902110 |
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520 | |a Luxury fashion theory, culture, and brand marketing strategy / Arch G. Woodside, Eunju Ko -- Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams / Arch G. Woodside, Suresh Sood, Karlan M. Muniz -- Fashion's roles in presentation of self in everyday life / Hyunji Do, Seulgi Lee -- Is blending into society a primary consumer goal for dressing down? / Marc Amram, Eunah Choi, Namhoon Kim -- Cinderella storytelling in 21st century : interpreting popular culture in the movies via visual narrative arts / Seulgi Lee, Eunju Ko -- Who says what-to-wear? : examining tensions between conformity and individuality / Sangah Song, Heechong Lee, Kyulim Kim -- Understanding archetypes of luxury brands by using VNA / Kyung Hoon Kim, Bing Xu | ||
520 | |a Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences. includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs. is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research | ||
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id | DE-604.BV045302765 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T13:53:04Z |
institution | BVB |
isbn | 9781781902110 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689885 |
oclc_num | 890395016 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
physical | 1 Online-Ressource (xv, 143 p.) |
psigel | ZDB-55-BME ZDB-55-BME FHN_BME_Archiv ZDB-55-BME FWS_BME_Archiv ZDB-55-BME UEI_BME_Archiv ZDB-55-BME UER_BME_Archiv |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Emerald |
record_format | marc |
series | Advances in culture, tourism and hospitality research |
series2 | Advances in culture, tourism and hospitality research |
spellingShingle | Luxury fashion and culture Advances in culture, tourism and hospitality research bisacsh bicssc Social Science / Anthropology / Cultural Business & Economics / Industries / Hospitality, Travel & Tourism Fashion & society Consumerism Clothing and dress / Social aspects Fashion / Social aspects Women's clothing / History Luxuries |
title | Luxury fashion and culture |
title_auth | Luxury fashion and culture |
title_exact_search | Luxury fashion and culture |
title_full | Luxury fashion and culture edited by Eunju Ko, Arch G. Woodside |
title_fullStr | Luxury fashion and culture edited by Eunju Ko, Arch G. Woodside |
title_full_unstemmed | Luxury fashion and culture edited by Eunju Ko, Arch G. Woodside |
title_short | Luxury fashion and culture |
title_sort | luxury fashion and culture |
topic | bisacsh bicssc Social Science / Anthropology / Cultural Business & Economics / Industries / Hospitality, Travel & Tourism Fashion & society Consumerism Clothing and dress / Social aspects Fashion / Social aspects Women's clothing / History Luxuries |
topic_facet | bisacsh Social Science / Anthropology / Cultural Business & Economics / Industries / Hospitality, Travel & Tourism Fashion & society Consumerism Clothing and dress / Social aspects Fashion / Social aspects Women's clothing / History Luxuries |
url | http://www.emeraldinsight.com/1871-3173/7 |
volume_link | (DE-604)BV040271187 |
work_keys_str_mv | AT koeunju luxuryfashionandculture AT woodsidearchg luxuryfashionandculture |