Review of marketing research: special issue : marketing legends
Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through t...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2011
|
| Schriftenreihe: | Review of marketing research
v. 8 |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 UEI01 UER01 URL des Erstveröffentlichers |
| Zusammenfassung: | Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman |
| Beschreibung: | This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman |
| Beschreibung: | 1 Online-Ressource (xix, 351 p.) |
| ISBN: | 9780857248985 |
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| indexdate | 2024-08-01T13:50:04Z |
| institution | BVB |
| isbn | 9780857248985 |
| language | English |
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| spellingShingle | Review of marketing research special issue : marketing legends bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| title | Review of marketing research special issue : marketing legends |
| title_auth | Review of marketing research special issue : marketing legends |
| title_exact_search | Review of marketing research special issue : marketing legends |
| title_full | Review of marketing research special issue : marketing legends edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research special issue : marketing legends edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research special issue : marketing legends edited by Naresh K. Malhotra |
| title_short | Review of marketing research |
| title_sort | review of marketing research special issue marketing legends |
| title_sub | special issue : marketing legends |
| topic | bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| topic_facet | bisacsh Business & Economics / Marketing / Research Market research Marketing research |
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