Tourism-marketing performance metrics and usefulness auditing of destination websites:
Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : perfo...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2010
|
| Schriftenreihe: | Advances in culture, tourism and hospitality research
v. 4 |
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UEI01 UER01 Volltext |
| Zusammenfassung: | Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships |
| Beschreibung: | This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships |
| Beschreibung: | 1 Online-Ressource (xiv, 163 p.) |
| ISBN: | 9781849509015 |
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| 520 | |a This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships | ||
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| id | DE-604.BV045302513 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:50:04Z |
| institution | BVB |
| isbn | 9781849509015 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689632 |
| oclc_num | 1076303182 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| physical | 1 Online-Ressource (xiv, 163 p.) |
| psigel | ZDB-55-BME ZDB-55-BME FHN_BME_Archiv ZDB-55-BME FWS_BME_Archiv ZDB-55-BME UEI_BME_Archiv ZDB-55-BME UER_BME_Archiv |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Emerald |
| record_format | marc |
| series | Advances in culture, tourism and hospitality research |
| series2 | Advances in culture, tourism and hospitality research |
| spellingShingle | Tourism-marketing performance metrics and usefulness auditing of destination websites Advances in culture, tourism and hospitality research bisacsh bicssc Business & Economics / Industries / Hospitality, Travel & Tourism Business & Economics / E-Commerce / Internet Marketing Social Science / Research Tourism industry Hospitality industry Tourism / Marketing Tourism / Computer network resources / Auditing Tourism / Social aspects |
| title | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_auth | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_exact_search | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_full | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_fullStr | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_full_unstemmed | Tourism-marketing performance metrics and usefulness auditing of destination websites edited by Arch G. Woodside |
| title_short | Tourism-marketing performance metrics and usefulness auditing of destination websites |
| title_sort | tourism marketing performance metrics and usefulness auditing of destination websites |
| topic | bisacsh bicssc Business & Economics / Industries / Hospitality, Travel & Tourism Business & Economics / E-Commerce / Internet Marketing Social Science / Research Tourism industry Hospitality industry Tourism / Marketing Tourism / Computer network resources / Auditing Tourism / Social aspects |
| topic_facet | bisacsh Business & Economics / Industries / Hospitality, Travel & Tourism Business & Economics / E-Commerce / Internet Marketing Social Science / Research Tourism industry Hospitality industry Tourism / Marketing Tourism / Computer network resources / Auditing Tourism / Social aspects |
| url | http://www.emeraldinsight.com/1871-3173/4 |
| volume_link | (DE-604)BV040271187 |
| work_keys_str_mv | AT woodsidearchg tourismmarketingperformancemetricsandusefulnessauditingofdestinationwebsites |