Branding inside out: internal branding in theory and practice
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
KoganPage
2017
|
| Subjects: | |
| Physical Description: | xiv, 209 Seiten Illustrationen |
| ISBN: | 9780749478902 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045298254 | ||
| 003 | DE-604 | ||
| 005 | 20181126 | ||
| 007 | t | ||
| 008 | 181120s2017 |||| 00||| eng d | ||
| 020 | |a 9780749478902 |c pbk. : £19.99 |9 978-0-7494-7890-2 | ||
| 035 | |a (OCoLC)1015874510 | ||
| 035 | |a (DE-599)BSZ495131296 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 | ||
| 082 | 0 | |a 658.314 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Branding inside out |b internal branding in theory and practice |c edited by Nicholas Ind |
| 264 | 1 | |a London |b KoganPage |c 2017 | |
| 300 | |a xiv, 209 Seiten |c Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Organizational commitment | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Employee motivation | |
| 653 | 0 | |a Success in business | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ind, Nicholas |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Branding inside out |d London, England ; : Kogan Page, 2017 |h 1 online resource (210 pages) |z 978-0-7494-7891-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030685452 | ||
Record in the Search Index
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 624 I38 |
| DE-BY-FWS_katkey | 707545 |
| DE-BY-FWS_media_number | 083101414489 083101414478 |
| _version_ | 1824553607430668288 |
| any_adam_object | |
| author2 | Ind, Nicholas |
| author2_role | edt |
| author2_variant | n i ni |
| author_facet | Ind, Nicholas |
| building | Verbundindex |
| bvnumber | BV045298254 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1015874510 (DE-599)BSZ495131296 |
| dewey-full | 658.314 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.314 |
| dewey-search | 658.314 |
| dewey-sort | 3658.314 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01265nam a2200373 c 4500</leader><controlfield tag="001">BV045298254</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181126 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">181120s2017 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749478902</subfield><subfield code="c">pbk. : £19.99</subfield><subfield code="9">978-0-7494-7890-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1015874510</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ495131296</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.314</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding inside out</subfield><subfield code="b">internal branding in theory and practice</subfield><subfield code="c">edited by Nicholas Ind</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">KoganPage</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 209 Seiten</subfield><subfield code="c">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Organizational commitment</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Employee motivation</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Success in business</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ind, Nicholas</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="t">Branding inside out</subfield><subfield code="d">London, England ; : Kogan Page, 2017</subfield><subfield code="h">1 online resource (210 pages)</subfield><subfield code="z">978-0-7494-7891-9</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030685452</subfield></datafield></record></collection> |
| id | DE-604.BV045298254 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:38:34Z |
| institution | BVB |
| isbn | 9780749478902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030685452 |
| oclc_num | 1015874510 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS |
| physical | xiv, 209 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | KoganPage |
| record_format | marc |
| spellingShingle | Branding inside out internal branding in theory and practice Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Branding inside out internal branding in theory and practice |
| title_auth | Branding inside out internal branding in theory and practice |
| title_exact_search | Branding inside out internal branding in theory and practice |
| title_full | Branding inside out internal branding in theory and practice edited by Nicholas Ind |
| title_fullStr | Branding inside out internal branding in theory and practice edited by Nicholas Ind |
| title_full_unstemmed | Branding inside out internal branding in theory and practice edited by Nicholas Ind |
| title_short | Branding inside out |
| title_sort | branding inside out internal branding in theory and practice |
| title_sub | internal branding in theory and practice |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT indnicholas brandinginsideoutinternalbrandingintheoryandpractice |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 624 I38 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
| Copy 2 | ausleihbar Available Place a Hold |