Fundamentals of Marketing:
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Goodfellow Publishers Ltd
2018
|
| Schriftenreihe: | Global Management Series
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| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (246 pages) |
| ISBN: | 9781910158999 |
Internformat
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| 520 | |a Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society | ||
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Datensatz im Suchindex
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|---|---|
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| author | McKay, Geraldine |
| author_facet | McKay, Geraldine |
| author_role | aut |
| author_sort | McKay, Geraldine |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV045285770 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045285770 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:13:53Z |
| institution | BVB |
| isbn | 9781910158999 |
| language | English |
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| oclc_num | 1043661218 |
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| physical | 1 online resource (246 pages) |
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| publishDate | 2018 |
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| publisher | Goodfellow Publishers Ltd |
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| series2 | Global Management Series |
| spelling | McKay, Geraldine Verfasser aut Fundamentals of Marketing Oxford Goodfellow Publishers Ltd 2018 © 2018 1 online resource (246 pages) txt rdacontent c rdamedia cr rdacarrier Global Management Series Description based on publisher supplied metadata and other sources Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Hopkinson, Paul Sonstige oth Hong Ng, Lai Sonstige oth Erscheint auch als Druck-Ausgabe McKay, Geraldine Fundamentals of Marketing Oxford : Goodfellow Publishers Ltd,c2018 9781910158975 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKay, Geraldine Fundamentals of Marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Fundamentals of Marketing |
| title_auth | Fundamentals of Marketing |
| title_exact_search | Fundamentals of Marketing |
| title_full | Fundamentals of Marketing |
| title_fullStr | Fundamentals of Marketing |
| title_full_unstemmed | Fundamentals of Marketing |
| title_short | Fundamentals of Marketing |
| title_sort | fundamentals of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mckaygeraldine fundamentalsofmarketing AT hopkinsonpaul fundamentalsofmarketing AT hongnglai fundamentalsofmarketing |