Becoming brands: celebrity, activism and politics:
"Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular,...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto
WaterHill Publishing
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular, key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are investigated through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to study the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference"--Page 4 of cover |
| Beschreibung: | "Foreword by P. David Marshall"--Cover |
| Beschreibung: | 148 Seiten 24 cm |
| ISBN: | 9780993993886 |
Internformat
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| 520 | 3 | |a "Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular, key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are investigated through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to study the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference"--Page 4 of cover | |
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Datensatz im Suchindex
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| adam_text | Contents List of Contributors........................................................................................ iii Foreword: The Bridge of the Human Brand...................................................1 P. David Marshall Introduction: Becoming Brands....................................................................... 5 Jackie Raphael and Celia Lam PART I: Approaches to Activism Offstage humanitarianism: Reality, drama and ‘successful misunderstanding’.............................................................................................9 Carla Rocavert The Emergence of the ‘Super-Celebrity Activist’: George Clooney and Angelina Jolie...........................................................................................21 Sally Totman The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’................32 Ellen Finlay and Louise St Guillaume Commercializing Conservationism: Celebrity, Sea Shepherd, and the Pop Politics of Protest.........................................................................44 Evan Beaumont Center
PART Π: Politics and Presentation Conflicted Celebrity in Media: Graffiti Artists and pixadores in the Brazilian Press..........................................................................................56 Alexander Araya López Clint Eastwood’s Identity Politics............................................................70 Ronald Strickland Rebel with a Cause: Celebrity, Authenticity and Political Capital............83 Tomasz Olczyk and Jacek Wasilewski PART ΙΠ: Facing Feminism Having a Driving License in the Movie Theatre: Driver Nebahat........... 98 Nilay Ulusoy Celebrities and Conflicting Notions of Modem Feminist Embodiment............................................................................ 110 Kelly M. O’Donnell PART ГѴ: Leaving a Legacy Phoenix Rising: Freddie Mercury’s Legacy and the Fight Against AIDS............................................................................123 Marie Josephine Bennett Paul Newman: Posthumous Philanthropy and Persona.......................... 137 Jackie Raphael
|
| any_adam_object | 1 |
| author2 | Raphael, Jackie Lam, Celia |
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| building | Verbundindex |
| bvnumber | BV045284021 |
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| ctrlnum | (OCoLC)1079405043 (DE-599)BVBBV045284021 |
| discipline | Politologie |
| format | Book |
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| spelling | Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam Celebrity, activism and politics Toronto WaterHill Publishing [2017] 148 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier "Foreword by P. David Marshall"--Cover "Becoming brands: celebrity, activism and politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book looks into the intricate interrelations between power, persona, activism, philanthropy and feminism. In particular, key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are investigated through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to study the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference"--Page 4 of cover Berühmte Persönlichkeit (DE-588)4191412-0 gnd rswk-swf Politisches Engagement (DE-588)4076232-4 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Political sociology Celebrities / Political activity Fame / Political aspects Popular culture / Political aspects Politics and culture (DE-588)4143413-4 Aufsatzsammlung gnd-content Berühmte Persönlichkeit (DE-588)4191412-0 s Markenbekanntheit (DE-588)4329198-3 s Politisches Engagement (DE-588)4076232-4 s DE-604 Raphael, Jackie (DE-588)1173200282 edt Lam, Celia (DE-588)1161630929 edt Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030671496&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Becoming brands: celebrity, activism and politics Berühmte Persönlichkeit (DE-588)4191412-0 gnd Politisches Engagement (DE-588)4076232-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd |
| subject_GND | (DE-588)4191412-0 (DE-588)4076232-4 (DE-588)4329198-3 (DE-588)4143413-4 |
| title | Becoming brands: celebrity, activism and politics |
| title_alt | Celebrity, activism and politics |
| title_auth | Becoming brands: celebrity, activism and politics |
| title_exact_search | Becoming brands: celebrity, activism and politics |
| title_full | Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam |
| title_fullStr | Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam |
| title_full_unstemmed | Becoming brands: celebrity, activism and politics edited by Jackie Raphael and Celia Lam |
| title_short | Becoming brands: celebrity, activism and politics |
| title_sort | becoming brands celebrity activism and politics |
| topic | Berühmte Persönlichkeit (DE-588)4191412-0 gnd Politisches Engagement (DE-588)4076232-4 gnd Markenbekanntheit (DE-588)4329198-3 gnd |
| topic_facet | Berühmte Persönlichkeit Politisches Engagement Markenbekanntheit Aufsatzsammlung |
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