Corporate social responsibility and strategic market positioning for organizational success:
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-19 DE-706 DE-83 DE-898 Volltext |
| Zusammenfassung: | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"... |
| Beschreibung: | Includes bibliographical references (pages 248-298) and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522554103 |
| DOI: | 10.4018/978-1-5225-5409-7 |
Internformat
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| id | DE-604.BV045280184 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781522554103 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030667775 |
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| publishDate | 2019 |
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| series2 | Advances in Marketing, Customer Relationship Management, and E-Services |
| spelling | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown, University of Plymouth, UK, Uzoechi Nwagbara, Sunderland University, UK & Cardiff Metropolitan Univeristy, UK Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services Includes bibliographical references (pages 248-298) and index "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"... Social responsibility of business Success in business Brown, Carlton 1986- (DE-588)1163323691 edt Nwagbara, Uzoechi edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5409-7 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-8832-0 https://doi.org/10.4018/978-1-5225-5409-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Corporate social responsibility and strategic market positioning for organizational success Social responsibility of business Success in business |
| title | Corporate social responsibility and strategic market positioning for organizational success |
| title_auth | Corporate social responsibility and strategic market positioning for organizational success |
| title_exact_search | Corporate social responsibility and strategic market positioning for organizational success |
| title_full | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown, University of Plymouth, UK, Uzoechi Nwagbara, Sunderland University, UK & Cardiff Metropolitan Univeristy, UK |
| title_fullStr | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown, University of Plymouth, UK, Uzoechi Nwagbara, Sunderland University, UK & Cardiff Metropolitan Univeristy, UK |
| title_full_unstemmed | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown, University of Plymouth, UK, Uzoechi Nwagbara, Sunderland University, UK & Cardiff Metropolitan Univeristy, UK |
| title_short | Corporate social responsibility and strategic market positioning for organizational success |
| title_sort | corporate social responsibility and strategic market positioning for organizational success |
| topic | Social responsibility of business Success in business |
| topic_facet | Social responsibility of business Success in business |
| url | https://doi.org/10.4018/978-1-5225-5409-7 |
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