Developing insights on branding in the B2B context: case studies from business practice
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK
Emerald Publishing
2018
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | FHD01 Inhaltsverzeichnis |
| Item Description: | Enthält 11 Beiträge |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781787562776 |
Staff View
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| id | DE-604.BV045273148 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:13:32Z |
| institution | BVB |
| isbn | 9781787562776 |
| language | English |
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| spelling | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos First edition Bingley, UK Emerald Publishing 2018 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Enthält 11 Beiträge Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Koporcic, Nikolina edt Ivanova-Gongne, Maria 1985- edt Nyström, Anna-Greta 1979- (DE-588)136341179 edt Törnroos, Jan-Åke (DE-588)170466655 edt Erscheint auch als Online-Ausgabe 978-1-78756-275-2 Erscheint auch als Druck-Ausgabe 978-1-78756-276-9 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1025704770.pdf Inhaltsverzeichnis Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Developing insights on branding in the B2B context case studies from business practice Business-to-Business-Marketing (DE-588)4631075-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4144679-3 |
| title | Developing insights on branding in the B2B context case studies from business practice |
| title_auth | Developing insights on branding in the B2B context case studies from business practice |
| title_exact_search | Developing insights on branding in the B2B context case studies from business practice |
| title_full | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos |
| title_fullStr | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos |
| title_full_unstemmed | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos |
| title_short | Developing insights on branding in the B2B context |
| title_sort | developing insights on branding in the b2b context case studies from business practice |
| title_sub | case studies from business practice |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business-to-Business-Marketing Markenpolitik |
| url | http://www.gbv.de/dms/zbw/1025704770.pdf |
| work_keys_str_mv | AT koporcicnikolina developinginsightsonbrandingintheb2bcontextcasestudiesfrombusinesspractice AT ivanovagongnemaria developinginsightsonbrandingintheb2bcontextcasestudiesfrombusinesspractice AT nystromannagreta developinginsightsonbrandingintheb2bcontextcasestudiesfrombusinesspractice AT tornroosjanake developinginsightsonbrandingintheb2bcontextcasestudiesfrombusinesspractice |