APA (7th ed.) Citation

Koporcic, N., Ivanova-Gongne, M., Nyström, A., & Törnroos, J. (2018). Developing insights on branding in the B2B context: Case studies from business practice (First edition.). Emerald Publishing.

Chicago Style (17th ed.) Citation

Koporcic, Nikolina, Maria Ivanova-Gongne, Anna-Greta Nyström, and Jan-Åke Törnroos. Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. First edition. Bingley, UK: Emerald Publishing, 2018.

MLA (9th ed.) Citation

Koporcic, Nikolina, et al. Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. First edition. Emerald Publishing, 2018.