Developing new products and services: learning, differentiation, and innovation
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and servic...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Edition: | 1st ed |
| Series: | Marketing research collection
|
| Subjects: | |
| Summary: | The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities |
| Item Description: | "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." Title from PDF t.p. (viewed on October 28, 2011) |
| Physical Description: | 1 electronic text (xx, 340 p.) ill., digital file |
| ISBN: | 9781606492420 |
Staff View
MARC
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| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045255210 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:12:57Z |
| institution | BVB |
| isbn | 9781606492420 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030643186 |
| oclc_num | 767701983 |
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| physical | 1 electronic text (xx, 340 p.) ill., digital file |
| psigel | ZDB-30-PAD |
| publishDate | 2012 |
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| publisher | Business Expert Press |
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| spelling | Sanders, G. Lawrence Verfasser aut Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press c2012 1 electronic text (xx, 340 p.) ill., digital file txt rdacontent c rdamedia cr rdacarrier Marketing research collection "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." Title from PDF t.p. (viewed on October 28, 2011) The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities New products Product differentiation Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Produktdifferenzierung (DE-588)4126360-1 s 1\p DE-604 Produktinnovation (DE-588)4047346-6 s 2\p DE-604 Huefner, Ronald J. Sonstige oth Erscheint auch als Druck-Ausgabe 9781606492413 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sanders, G. Lawrence Developing new products and services learning, differentiation, and innovation New products Product differentiation Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4047346-6 (DE-588)4126360-1 |
| title | Developing new products and services learning, differentiation, and innovation |
| title_auth | Developing new products and services learning, differentiation, and innovation |
| title_exact_search | Developing new products and services learning, differentiation, and innovation |
| title_full | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_fullStr | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_full_unstemmed | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_short | Developing new products and services |
| title_sort | developing new products and services learning differentiation and innovation |
| title_sub | learning, differentiation, and innovation |
| topic | New products Product differentiation Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| topic_facet | New products Product differentiation Produktentwicklung Produktinnovation Produktdifferenzierung |
| work_keys_str_mv | AT sandersglawrence developingnewproductsandserviceslearningdifferentiationandinnovation AT huefnerronaldj developingnewproductsandserviceslearningdifferentiationandinnovation |