Business fundamentals for engineering managers:
Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and...
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York, [New York] (222 East 46th Street, New York, NY 10017)
Momentum Press
2014
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Schriftenreihe: | Engineering management collection
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Schlagworte: | |
Zusammenfassung: | Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions |
Beschreibung: | Title from PDF title page (viewed on October 14, 2014) |
Beschreibung: | 1 online resource (xii, 243 pages) illustrations |
ISBN: | 9781606504796 |
Internformat
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490 | 0 | |a Engineering management collection | |
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520 | |a Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions | ||
650 | 4 | |a Engineering |x Management | |
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Datensatz im Suchindex
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any_adam_object | |
author | Chang, C. M. 1935- |
author_facet | Chang, C. M. 1935- |
author_role | aut |
author_sort | Chang, C. M. 1935- |
author_variant | c m c cm cmc |
building | Verbundindex |
bvnumber | BV045253938 |
collection | ZDB-30-PAD |
ctrlnum | (ZDB-30-PAD)EBC1760219 (ZDB-89-EBL)EBL1760219 (ZDB-38-EBR)ebr10951846 (OCoLC)886114401 (DE-599)BVBBV045253938 |
dewey-full | 658.404 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.404 |
dewey-search | 658.404 |
dewey-sort | 3658.404 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV045253938 |
illustrated | Illustrated |
indexdate | 2024-07-10T08:12:55Z |
institution | BVB |
isbn | 9781606504796 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030641914 |
oclc_num | 886114401 |
open_access_boolean | |
physical | 1 online resource (xii, 243 pages) illustrations |
psigel | ZDB-30-PAD |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Momentum Press |
record_format | marc |
series2 | Engineering management collection |
spelling | Chang, C. M. 1935- Verfasser aut Business fundamentals for engineering managers C.M. Chang New York, [New York] (222 East 46th Street, New York, NY 10017) Momentum Press 2014 1 online resource (xii, 243 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Engineering management collection Title from PDF title page (viewed on October 14, 2014) Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions Engineering Management Cost accounting Accounting Marketing Management Erscheint auch als Druck-Ausgabe 9781606504789 |
spellingShingle | Chang, C. M. 1935- Business fundamentals for engineering managers Engineering Management Cost accounting Accounting Marketing Management |
title | Business fundamentals for engineering managers |
title_auth | Business fundamentals for engineering managers |
title_exact_search | Business fundamentals for engineering managers |
title_full | Business fundamentals for engineering managers C.M. Chang |
title_fullStr | Business fundamentals for engineering managers C.M. Chang |
title_full_unstemmed | Business fundamentals for engineering managers C.M. Chang |
title_short | Business fundamentals for engineering managers |
title_sort | business fundamentals for engineering managers |
topic | Engineering Management Cost accounting Accounting Marketing Management |
topic_facet | Engineering Management Cost accounting Accounting Marketing Management |
work_keys_str_mv | AT changcm businessfundamentalsforengineeringmanagers |