Consumer behavior: women and shopping

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Huddleston, Patricia (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2011
Ausgabe:1st ed
Schriftenreihe:Consumer behavior collection
Schlagworte:
Zusammenfassung:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business
Beschreibung:Title from PDF t.p. (viewed on January 29, 2011)
Beschreibung:1 electronic text (132 p.) digital file
ISBN:9781606491683

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