Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...

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Bibliographic Details
Main Author: Mizrahi, Janet (Author)
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2010
Edition:1st ed
Series:Corporate communication collection
Subjects:
Online Access:KUBA1
Summary:This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner
Item Description:Title from PDF t.p. (viewed on December 22, 2010)
Physical Description:1 electronic text (94 p.) ill., digital file
ISBN:9781606491744

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!