Mastering disruption and innovation in product management: connecting the dots
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Springer
[2019]
|
| Series: | Management for professionals
|
| Subjects: | |
| Online Access: | Inhaltstext http://www.springer.com/ Inhaltsverzeichnis |
| Physical Description: | xiii, 292 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319935119 3319935119 |
Staff View
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| 245 | 1 | 0 | |a Mastering disruption and innovation in product management |b connecting the dots |c Christoph Fuchs, Franziska J. Golenhofen |
| 264 | 1 | |a Cham, Switzerland |b Springer |c [2019] | |
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1 Introduction......................................................
Part I Imperative and Fundamental Concepts
2 Disruptive Innovation.............................................
2.1 Introduction...............................................
2.2 Defining Relevant Terminology..............................
2.3 Complementary Thoughts on Christensen’s Theory
of Disruptive Innovation...................................
2.4 The DNA of Disruptive Change...............................
2.5 Disruptive Innovation with Different DNA...................
2.6 Disruptive Innovation with Same DNA........................
2.7 Theory of Disruption Waves or the Modulation of Disruption. . .
2.8 Benefit of a Unified View on Disruption....................
2.9 Relativity of Disruption...................................
2.10 Typical Warning Signals for Disruptive Threats.............
2.11 Summary....................................................
References........................................................
3 Form Follows Function: Systems Engineering........................
3.1 Form Follows Function......................................
3.2 Function Often Follows Form................................
3.3 Defining Concept and Architecture..........................
3.4 Realizing the Product’s Architecture.......................
3.4.1 Architectural Process..............................
3.4.2 The System/Product Architect.......................
3.4.3 Two Architecture Types: Integral or Modular........
3.5 Summary....................................................
References........................................................
X
Contents
Part II Frameworks
59
4 Market Understanding...............................................
4.1 We Know Our Customers! ... Really?......................... 59
4.2 Understanding Your Market..........................;....... 63
4.2.1 Market Segmentation for Multiple Business Questions... 66
4.2.2 Market Segmentation for Multiple Segmentation
Criteria............................................ ^7
4.2.3 Identifying a Customers’ “Job to Be Done”.......... 70
4.3 Differentiating Market Segmentation from Design Thinking.... 73
4.4 How to Do a Market Segmentation............................ 75
4.5 Summary...................................................... 75
References....................................................... 76
5 Creating Customer Value Through Design Thinking.................... 77
5.1 Introduction................................................. 77
5.2 What is Design Thinking?................................... 78
5.2.1 Thinking Like a Designer............................. 79
5.3 When to Use Design Thinking?............................... 81
5.4 What is Comprehensive Understanding?......................... 83
5.4.1 Defining Understanding............................. 83
5.4.2 The Different Levels of Understanding................ 86
5.5 Phases of Design Thinking.................................... 88
5.5.1 Empathy for Individuals.............................. 88
5.5.2 Empathy in the B2B Context........................... 93
5.5.3 Define............................................... 96
5.5.4 Ideation............................................. 97
5.5.5 Prototyping and Testing.............................. 98
5.5.6 Scaling............................................. 100
5.6 Summary..................................................... 101
References........................................................ 102
6 Design to Value (DTV)............................................... 103
6.1 Is Value Different from Price?.............................. 103
6.2 Defining Value in Product Development....................... 105
6.3 Lifecycle Cost.............................................. 107
6.4 The Framework............................................... 109
6.4.1 Essential Toolbox.................................... HI
6.4.2 Measuring Value....................... 112
6.4.3 Design to Value Versus Value Proposition Design .... 116
6.4.4 When to Apply the Framework......................... 117
6.5 How to Apply the Framework.................................. 190
6.6 Summary................................................... 1?1
References....................... ...............................
Contents
XI
7 Modular Design and Platforms....................................... 123
7.1 Introduction................................................ 123
7.2 What is Modularization?..................................... 125
7.2.1 What Type of Products May be Modularized?......... 125
7.3 Modularization: A Strategic Lever for Innovation............ 126
7.3.1 Why and How Modular Architectures Enable
Disruption.......................................... 128
7.3.2 Why Do Integral Architectures Emerge?............... 129
7.3.3 When Do Products Become Commodities?................ 130
7.3.4 How to Avoid the Commoditization Trap?............ 131
7.4 Platforms................................................... 132
7.4.1 Core Platform Versus Inclusive Platform............. 132
7.4.2 Three Common Misunderstandings About Platform
Design.............................................. 133
7.4.3 The Way to Go: Modular Platforms.................... 136
7.5 Terms and Definitions....................................... 136
7.6 Implementing a Modular Platorm.............................. 139
7.6.1 Organizational Aspects.............................. 139
7.6.2 Strategic Aspects................................... 142
7.7 How to Apply the Framework................................ 144
7.8 Summary..................................................... 145
References........................................................ 145
8 Agile for Mechatronics and Hardware................................ 147
8.1 Introduction................................................ 147
8.2 What Is Agile?.............................................. 148
8.3 Agile Project Management.................................... 150
8.3.1 Connecting the Dots to Other Frameworks........... 151
8.4 Agile Manifesto for Mechatronics and Hardware............. 152
8.4.1 Differences Between Hardware and Software........... 153
8.4.2 Agile Manifesto Adapted to Mechatronics
and Hardware........................................ 156
8.5 Summary..................................................... 162
References........................................................ 162
Part III Framework Tutorials
9 Framework Tutorials................................................ 165
9.1 Market Segmentation: Deep Dive.............................. 165
9.2 Empathy: Skills and Techniques.............................. 124
9.2.1 Perspective Taking.................................. 124
9.2.2 Trust............................................. 116
9.2.3 Deep Dive Empathic Listening........................ 122
9.2.4 Interviews and Deeper Conversations................. 129
9.2.5 Observations........................................ 180
xii
Contents
9.3 Design to Value...................
9.3.1 Main Steps of the Framework
9.3.2 Deep Dive and Case Study . .
9.4 Modularization....................
9.4.1 Main Steps of the Framework
9.4.2 Deep Dive and Case Study . .
References..............................
182
182
190
200
200
205
212
Part IV Tools
10 Power Tools.............................................................
10.1 QFD: Quality Function Deployment.................................... 215
10.1.1 What Is QFD?............................................... 215
10.1.2 Why Use QFD?............................................... 217
10.1.3 How to Do QFD.............................................. 218
10.1.4 Practical Tips and Success Factors......................... 221
10.2 DSE: Design Space Exploration, Set-Based Design.................. 222
10.2.1 What Is DSE?............................................... 222
10.2.2 Why Use DSE?............................................... 223
10.2.3 How to Do DSE.............................................. 224
10.2.4 Practical Tips and Success Factors......................... 227
10.3 DSM: Design Structure Matrix........................................ 227
10.3.1 What is a DSM?............................................. 227
10.3.2 Why Use a DSM.............................................. 228
10.3.3 How to Develop a DSM....................................... 228
10.3.4 Practical Tips and Success Factors......................... 234
References................................................................. 234
11 Essential Tool Box...................................
11.1 Requirement Focus.............................
11.1.1 Kano Model............................
11.1.2 Pair-wise Comparison..................
11.1.3 Requirements Management...............
11.1.4 Tree Diagram..........................
11.1.5 Empathy Map...........................
11.2 Concept Focus.................................
11.2.1 Functional Modeling...................
11.2.2 Morphological Matrix/Morphological Box
11.2.3 Modular Function Deployment...........
11.2.4 Onion Peel Model......................
11.2.5 Design for Variety....................
11.2.6 Customer Focus Group..................
11.2.7 Osborne Checklist.....................
11.3 Cost Focus............................
11.3.1 Target Costing........................
11.3.2 Measurement Sheet.........
237
237
237
241
244
248
251
253
253
256
258
263
265
268
272
272
272
277
Contents xiii
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11.3.3 Lifecycle Cost model......................... 279
11.3.4 Complexity Cost Calculation for Product Families.... 283
11.3.5 Business Plan............................... 287
References. . .......................................... 290
Authors and Contributors........................................... 291
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| id | DE-604.BV045248560 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:12:45Z |
| institution | BVB |
| institution_GND | (DE-588)1064344704 |
| isbn | 9783319935119 3319935119 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030636624 |
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| physical | xiii, 292 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
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| publisher | Springer |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Fuchs, Christoph Verfasser aut Mastering disruption and innovation in product management connecting the dots Christoph Fuchs, Franziska J. Golenhofen Cham, Switzerland Springer [2019] © 2019 xiii, 292 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for professionals Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf KJMV6 creative innovation toolkit customer value design thinking design to value designing lean and agile processes emphatic product design modularization product management KJC KJQ KJMV3 Produktmanagement (DE-588)4125960-9 s Produktpolitik (DE-588)4134655-5 s DE-604 Produktinnovation (DE-588)4047346-6 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Golenhofen, Franziska J. Verfasser aut Springer International Publishing (DE-588)1064344704 pbl Erscheint auch als Online-Ausgabe 10.1007/978-3-319-93512-6 978-3-319-93512-6 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=ced4e99d60394ee7b0331faafe22df8a&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030636624&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fuchs, Christoph Golenhofen, Franziska J. Mastering disruption and innovation in product management connecting the dots Innovationsmanagement (DE-588)4161817-8 gnd Produktpolitik (DE-588)4134655-5 gnd Produktinnovation (DE-588)4047346-6 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4134655-5 (DE-588)4047346-6 (DE-588)4125960-9 |
| title | Mastering disruption and innovation in product management connecting the dots |
| title_auth | Mastering disruption and innovation in product management connecting the dots |
| title_exact_search | Mastering disruption and innovation in product management connecting the dots |
| title_full | Mastering disruption and innovation in product management connecting the dots Christoph Fuchs, Franziska J. Golenhofen |
| title_fullStr | Mastering disruption and innovation in product management connecting the dots Christoph Fuchs, Franziska J. Golenhofen |
| title_full_unstemmed | Mastering disruption and innovation in product management connecting the dots Christoph Fuchs, Franziska J. Golenhofen |
| title_short | Mastering disruption and innovation in product management |
| title_sort | mastering disruption and innovation in product management connecting the dots |
| title_sub | connecting the dots |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Produktpolitik (DE-588)4134655-5 gnd Produktinnovation (DE-588)4047346-6 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Innovationsmanagement Produktpolitik Produktinnovation Produktmanagement |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=ced4e99d60394ee7b0331faafe22df8a&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030636624&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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